What is the typical organizational structure of the advertising agency?
The organizational structure of the advertising agency depends on various factors, such as the size of the company, the number of people employed companies, and the quantity and value of the accounts that the company acquired. For most shops, the President and CEO (CEO) are of the highest level. After the President, the department is working in the side scheme of the same meaning because all departments are interdependent. These departments are separated between four to five different aspects of advertising business, including creative departments and account managers.
President or CEO is usually at the highest level of organizational structure. He is responsible for managing the daily operation of the agency and assigning finances. In addition, this person helps manage accounts, marketing and advertising strategies. Account managers are responsible for bringing a new business to the agency. After the account is introduced, the account administrator and the client agree on marketing and advertising goals. Account managers set a budget and deadline for completionthe project.
Copywriters and Art Director are in the creative department and both closely cooperate on the development of convincing and unforgettable advertising campaigns. They appear from account administrators to serve the client's needs. The creative team is responsible for introducing a number of ideas from which managers choose the account. Together with account administrators, they create a budget for production for proposed advertising ideas and are present for client presentations.
One of the most important departments in the advertising agency is the buyer of the media and the team management team. Media buyers ensure the best rates for placing advertising in the press, medium or online and determine the success of advertising. The team management team is responsible for ensuring that all departments are within the budget instructions set by the client and account administrators. They ensure that each unit meets the deadlines and verifies completed accuracy ads. In addition, the team for management isProduction responsible for all administrative duties in the office.
In the organizational structure of the advertising agency is the third level composed of supporting workers who are responsible for helping any of the key people in other departments. Each department has its own specialized support people to perform certain tasks and help to provide successful advertising campaigns.