What Is the Typical Organizational Structure of an Advertising Agency?

An enterprise advertising organization refers to an advertising business organization set up within an industrial and commercial enterprise, which is responsible for the advertising business activities of the enterprise. In China, it is mainly represented by corporate advertising departments, and some foreign industrial and commercial enterprises have also established advertising companies.

Corporate Advertising Organization

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An enterprise advertising organization refers to an advertising business organization set up within an industrial and commercial enterprise, which is responsible for

1. Goal principle

2. Coordination principle

3. Authorization principle

4. Efficiency principle

5. Adaptation principle

1. Consumer Advertising Organization

2. Regional Advertising Organization

3. Product Advertising Organization

4. Advertising Function Organization

5. Media Advertising Organization

Enterprise advertising organization is the unified responsibility of the enterprise

1. Functional organization.

This form of advertising organization is determined by the division of labor in advertising. That is, it is a combination of the functions that must be possessed during the entire process of corporate advertising activities or the design, production and distribution of advertising activities.

The advantages of the formation of this advertising organization are: it is conducive to giving play to the professional expertise of various advertising functions and departments, and

1. Creative team

The creative team is the thinking center of the advertising department. In addition to the creative team leader, the creative team also includes copywriters, fine arts, computer designers, and directors.

2.Media team

In addition to hiring advertising companies to specialize in media purchases, many companies set up a media group in their children s advertising department to perform routine operations such as radio or television, newspapers, magazines and other media programs or layout updates, planning advertising strategies and budget.

3. Research team

Market research is the premise and basis for the launch of corporate marketing activities. Only by correctly evaluating the company's own operating status, understanding consumer needs, and attitudes and ideas towards the company can it make correct advertising decisions. The starting point for setting up a research team is to provide a basis for planning activities for specific advertisements.