What Is Wine Industry Analysis?

From January to December 2011, the cumulative output of Chinese wine was 1.157 million kiloliters, a year-on-year increase of 13.0%. The growth rate was 0.9 percentage points lower than that of January to November, and 0.6 percentage points higher than the same period of 2010.

Red wine

(Industry Development)

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January-December 2011, China

January-December 2011, China

In 2011, China's wine import market had a capacity of 13 million cases, compared with 16.5 million cases in 2010. China's wine import market capacity will reach 50 million cases (12 bottles of 750ml, the same below) within five years and 100 million cases within ten years. The proportion of imported wine has reached 16%, and the volume of imports has increased by 60% in the past four years. The growth in wine professionalism has not kept pace with market growth, such as inadequacy in distribution and management. This has led to a proliferation of smuggled and counterfeit alcohol. Since 2006, the number of wine importers has tripled and still cannot fully meet market demand. It is estimated that there are about 20,000 wine importers and distributors in China. Mature businesses are lobbying the government to strengthen laws and regulations to rectify the mixed market. The Chinese government also recognizes the seriousness of issues such as counterfeit wine and expects to take action within the next two years. Especially study the tax laws of the United States and other countries. Taxes are based on the amount of wine imported, not the amount of imports.

In 2011, China's wine sales overtook the United Kingdom, becoming the world's fifth largest wine consumer. Mainland and Hong Kong wine consumption rose by 21.5%. In terms of consumption, within three years, Chinese wine will surpass the United Kingdom, becoming the world's second largest wine consumer after the United States. In terms of variety, the Chinese tend to lean on red wine: 90% of the wine they consume is red wine. Because of this preference, China's wine consumption ranks fifth in the world. The retail scale of China's red wine market is 60 billion to 70 billion yuan, and by 2013 it will exceed 90 billion yuan. However, considering the huge number of parallel imports each year, the scale of China's red wine market has actually exceeded 100 billion yuan, and it is expected to double to 5 billion yuan in five years. It is foreseeable that in the future, China's wine market will achieve a leap from the tens of billions to the tens of billions. Creating high-quality products with distinctive characteristics has become a challenge for wine companies. In the future, China's wine market will present three major trends: globalization of production resources, localization of wine culture, and high-end consumption.