What is the main marketing director doing?

The company's marketing director is responsible for the overall strategy and budget of the company's marketing plan, including internal and external initiatives for branding, advertising strategies and structures of the department. He is also responsible for the overall performance of the marketing department. The position is most often reported directly by the President or the CEO of the company. This term can also be used to indicate the highest marketing official in the company, in which case it is a descriptor rather than a title. The employee described could be the vice president of sales and marketing or the director of marketing services, and he or she is most often reported to the Vice President or the Officer at level C (highest). For example, a large company with international operations can also have the main marketing and chief advertising director. It is unlikely that a smaller company would employ the main advertising director, so the duties of this position would be incorporated into anotherrole.

One of the common areas of liability for this position is a strategy that may include the target audience for products or services of the company, the development of the brand image and setting the objectives of the department. The main marketing director is usually helpful in creating a company marketing plan that must support all subsequent advertising and promotional campaigns.

This person is usually also responsible for managing the total budget of the department. This means that they must lobby for decisive powers for the annual budget that will allow the separation of the annual goals. Then they must correspond appropriately to the approved budget and revision of the campaign. For example, if this person receives a budget that is 10% lower than the budget, it will have to decide which programs or initiatives will receive reduced financing or will be completely removed.

primary duty for eachThe Executive Director C is to represent the company on external positions. This may include business shows, charity benefits, government events, conferences, cross -sectional advisory boards and more. It may also include participation in meetings with main clients or suppliers and talk to groups on behalf of the company.

The important function of the Chief Marketing Director is to structure its department. This may include determining whether separate employees are needed for functions such as advertising, promotional events, marketing communication, public relations and media relationships. He will have to determine the requirements for staffing and determin that will report to whom. The individual will also be responsible for hiring managers who report to him directly and can also help in hiring lower -level employees.