What is a pharmaceutical sales representative?
A pharmaceutical sales representative or "drug representative" is a professional who represents a drug company for doctors, clinics, hospitals and other medical institutions. Drug representatives are responsible for ensuring that their product is widely distributed, and to connect to potential buyers and ensure that their products remain popular. Employment in this area is very competitive because a qualified pharmaceutical sales representative can earn very high salaries and enjoy numerous benefits of employment. In addition to being informed and enthusiastic about sciences, representatives of the drug society are also very qualified in public expression and are talented in getting to a point, make people liked, and create strong business relations.
The primary crowds work with small clinics and individual doctors, usually selling a range of products of the company. Their aim is to create a good working relationship to ensure that the objectEkty comes. Representatives of the specialty focus on a specific area of medical practice, such as gynecology or oncology, and may even represent a specific medicine. They work with groups to defend patients and doctors. Institutional sales representatives deal with relations with hospitals, medical schools and other large institutional clients.
In all cases, pharmaceutical sales representatives spend a lot of time on the road to visit old clients, meet new ones and watch the development in the field. They tend to participate in a large number of medical conferences, especially when they are special representatives, and are very well informed of the medical area. As a pharmaceutical sales representative, it can be very stressful due to the high level of competition in the pharmaceutical industry.
The role of a pharmaceutical sales representative was criticized in some regions. Sales representativesThey are infamous for distributing free doctors, from decorative lunch and dinners for all expenditures paid holidays in centers, and often provide doctors with free samples of their products and gifts such as branded pens, notebooks, boxes, and so on, ensuring that their company's name and their products remain long after leaving. These practices were sometimes considered irrelevant or controversial, and in some regions, drug representative activities were limited from fear that they may have a disproportionate effect on prescription habits.