What is an Advertising Sales Representative?
The effect of advertising sales, also known as the economic effect of advertising, refers to the extent to which advertising activities promote the sales of products or services and increase corporate profits.
Advertising sales performance
Right!
The effect of advertising sales, also known as the economic effect of advertising, refers to the extent to which advertising activities promote the sales of products or services and increase corporate profits.
- Chinese name
- Advertising sales performance
- Foreign name
- Advertising sales effect
There are many factors that promote the sales effect of products. On the one hand, there is the cumulative effect of continuous advertising effects of advertisements; on the other hand, there are the combined effects of various factors in marketing strategies, such as promotions, product trials, and public relations. At the same time, someone who buys a product may not necessarily have seen the advertisement, but bought it through interpersonal communication, counter recommendation, etc. Therefore, when measuring the effect of advertising sales, it is necessary to determine that advertising is the only factor that affects sales, and that other factors can be temporarily invariant. There are several common methods:
1. Site inspection method
Conduct a direct survey on the head of a retail store or on a supermarket shelf. Show POP advertisements in the store, or play the advertisements in a shopping environment. Ask the merchandiser or
The evaluation of the effect of advertising sales is mainly based on the comparison of sales before and after the implementation of advertising campaigns, testing and measuring the changes in product sales. Is the product sales increasing or maintaining? What is the sales growth rate? What is the rate of advertising sales? What is the share of advertising costs? How much is the unit advertising cost benefit and so on. The calculation formulas for each measure are as follows:
Sales growth rate = | Sales after implementation-Sales before implementation | X 100% |
Sales before implementation |
Sales growth reflects the role that advertising plays in promoting merchandise sales.
Advertising sales increase rate = | sales growth rate | X 100% |
Advertising fee growth rate |
Advertising sales increase rate can reflect the impact of increased advertising costs on sales.
Advertising Occupation Rate = | Advertising Expenditure | X 100% |
Sales over the same period |
The percentage of advertising sales reflects the proportion of corporate advertising expenditures over the same period of sales. The smaller the advertising fee as a percentage of sales, the greater the effectiveness of advertising.
Unit Advertising Cost Benefit = | Current sales-previous sales | X 100% |
Advertising Expenditure |
The unit advertising cost benefit can reflect the promotion benefit brought by the advertising cost per yuan. Sales over the same period
