What Are the Benefits of Sponsorship?
Sponsored marketing refers to the promotion of products by shaping certain corporate image and brand and realizing the purpose of advertising by funding certain public welfare, charitable, entertaining, popular, and service social and cultural activities. It combines the characteristics of two aspects: sales promotion and public relations. Sponsored marketing is a kind of soft advertising for enterprises. The effect of this advertising is unmatched by other forms of advertising.
Sponsored marketing
- Chinese name
- Sponsored marketing
- Advantages
- High credibility
- Education Sponsorship Marketing
- Very low cost
- Sponsorship marketing strategy
- Five
- Sponsored marketing refers to the promotion of products by shaping certain corporate image and brand and realizing the purpose of advertising by funding certain public welfare, charitable, entertaining, popular, and service social and cultural activities. It combines the characteristics of two aspects: sales promotion and public relations. Sponsored marketing is a kind of soft advertising for enterprises. The effect of this advertising is unmatched by other forms of advertising.
- Sports sponsorship marketing
- Connected Strategy
- Sponsorship marketing is a relatively perfect brand marketing method, but when most companies sponsor, they basically do not consider the risks that sponsorship may bring. Not to mention risk management. The purpose of risk management is precisely to enable enterprises to minimize or reduce the risks that sponsorship activities bring to enterprises. Sponsorship marketing brand risk refers to the possibility of a certain deviation between the actual effect and the expected effect of the enterprise due to various unpredictable uncertain factors in the process of sponsoring marketing activities, leading to revenue and brand image Damaged.
Natural reasons for sponsored marketing
- Sponsorship marketing is a relatively perfect brand marketing tool
- Irresistible natural changes can affect sponsorship. But the damage to the corporate brand image is not significant. As in 2002. In view of the death of the country s sports minister Aku in the plane crash, the Nigerian Football Association decided to cancel the World Cup warm-up match with the Chinese team in Kunming on the 11th of that month, causing sponsors to suffer losses.
Sponsor marketer for reasons
- Many domestic companies enthusiastic about various sponsorships are not favored because they have high expectations of the actual advertising returns brought by the event. Take sports as an example. When the playing field became the focus of much attention, many domestic companies suddenly realized that they would spend a lot of money to sponsor, but the result was no success except for a while before the game. When sponsoring domestic enterprises, we must avoid only pursuing short-term sensational effects, and we should aim at a specific and clear goal to carry out regular and rhythmic long-term sponsorship. Only in this way can we achieve good results.
- Enterprises should avoid the risks in sponsored brand marketing, and must pay attention to the prediction and resolution of risks in sponsorship planning, and don't let sponsorship end at the beginning.