What is the product line?
and The product line refers to a number of products that are connected and developed by the same manufacturer. The product lines must not be confused with a product association that combines different items into one type of product. Items within the product line generally share the same basic topic, and these products can be completely effective using a successful marketing plan.
The product line often contains different products that are offered to the public for different price points. In this way, the manufacturer or company can ensure that all products within the line are purchased by all kinds of people. The product line extends any other products that can be added to the current product line.
Most of the time are prolonged to prolong products to avert competitors. Creation of products that correspond to other competitive products are able to keep customers who are interested in a product that are familiar. Because most of the majority are buyingBrands that know that these same consumers are more likely to buy a new product from a brand they are satisfied with rather than buy a product from an unknown brand.
merchants create target markets based on age groups, geographical places and ethnicity. Target markets refer to a group or groups of people who are likely to buy one product. Although the products may be related, some products may look different, the smells differently and even seem unrelated to address different types of people.
For example, many air freshener manufacturers offer a range of products ranging from free candles focused on parents with small children; For simple air freshers, aerosol -focused consumers who do not want to spend a lot of money on air fresheners. Although these products are related, they are extremely different.
Clearly, a large part of the strategy goes to marketingfor different products. Traders must always be aware of the competition to advise manufacturers about new products that should be added to the existing product line. In addition, the marketing agency should be aware of those products that are sold and those that remain unpopular.
by collecting statistical data, traders can effectively determine what products should be maintained within the product line and what products should be discarded. Prices are used to create a large barrier between different products and higher prices products are usually justified on the basis of certain components.