What is an action device?

action device is an essential element in direct marketing schemes where a targeted customer is asked to perform a physical function. This feature is usually something simple, such as calling the phone number, placement of stamp on the envelope or visiting the site. Businesses are asking their audience to perform an action facility because they believe that the action will engage the audience more and help them make it easier. Direct marketing can be used to increase the sales and popularity of the product, but it can also be furious by some customers who consider marketing material to be spam or unsolicited. The material can be e -mail, leaflet, billboards or catalogs. The media is sometimes used, but can only be considered as direct marketing if they create an action call and asks consumers to perform the action. Direct marketing techniques and action devices go hand in hand because direct marketing only works if the consumer performs the action.

Action device itself asks consumers to carry out physical action, usuale something simple. Examples of the action device include filling in a postcard, reading e-mail, checking the website, locating the stamp on a pre-created envelope, or calling a phone number. The company can sell a product, attempt to obtain consumer information to create a large list of addressees, or generate an answer to finding customers who would be interested in future products.

The use of action equipment marketing has proved to be very effective for companies, especially because it is easy to measure positive effects. Unlike other advertising efforts, where only increased sales can be estimated, the company can directly calculate the number of answers. Those who conducted the event are usually contacted after this initial effort to offer products or services for consumer.

Companies may also suffer from failures of direct marketing and action devices as marketing materialis usually considered to be spam or junk mail. This can irritate previously loyal customers who can request a list of contacts. Action devices may also contain bad potential customers or find customers who are not really interested in buying a product; They were only interested in performing an action device. If traders send materials to areas they do not serve, which can easily occur in e -mail marketing, then respondents include many people who cannot buy a product or service even if they wanted.