What is Creditworthiness?

Reputation is a Chinese word with pinyin xìn yù, which means credit and fame, and reputation for honesty and trustworthiness. It refers to a trusting production relationship and social relationship formed between people, units, and commodity transactions. Reputation constitutes conscious and voluntary repeated interactions between people, units, and commodity transactions, and consumers are even willing to pay more to continue this relationship.

[xìn yù]

Word : Reputation

Pinyin : xìn yù

Basic explanation

[Credit; Prestige; Reputation] Honest and trustworthy reputation

Good reputation for credit ^[1]

First, it is invisible and inaccessible; second, it exists and plays a role between people, units, and commodity transactions like a shadow at all times; and third, it silently affects the image of people, units, businesses, and government departments. . Image is a soft productivity.

The first is eligibility and pass functions. Consumers and businesses in developed countries have credibility and credibility. Credit qualifications are loans, purchases of goods, and passports to enter countries and the world's business. Second, reputation can be used to quantify and evaluate the value of intangible assets. Most developed countries have specialized agencies to evaluate the reputation of enterprises and brands, and the value of reputation is evaluated in the same way that China evaluates brand intangible assets. As a developing country, China's credibility and grade of enterprises are also under review. The third is the function of production factors. People, labor tools, and means of production are all tangible factors of production, and reputation is an intangible factor of production, which circulates in production and plays an important role in configuration. The fourth is the function of financial circulation. If the credit is good, the financial circulation will be accelerated and the number of capital turnover will be increased; otherwise, if the credit is not good, "intestinal obstruction" and "dead debt" will be formed.

1. Establish a reputation, ethics and moral stone, and shape people's honesty, integrity, morality and personality. 2. Establish the cornerstone of reputation culture, so that the reputation culture forms the environment and soil of China. Third, "there is no credit for constant producers", the foundation of clear property rights is established. 4. Establishing the cornerstone of the reputation monitoring mechanism, forcing credible "water" to flow along the "credibility canal."