What Is an Advergame?

Advertising game (English Advergame) is an interactive game product specially designed and developed to play the role of advertising, and it is a new advertising carrier. Advertising games usually exist in the form of Flash games, Shockwave games, etc., which are mainly spread on the Internet.

Advertising games

(An advertising carrier)

Advertising games can make use of people s natural love for games and the game s unique interactivity, freshness, and playability to attract consumers. By concealing advertising content in the game, consumers can experience exciting games. At the same time, it receives the information that the advertiser wants to convey, so as to achieve the core purpose of advertising.

Compared to other traditional advertising models,

1. Brand and audience positioning analysis. Analyze the connotation of brands and products, analyze the characteristics and preferences of target groups

2. Game plan planning. Develop specific game planning plans and detailed planning documents.

3. Creative design and program development. Perform art design of game scenes, characters and other elements, develop game programs and background programs.

4. Game promotion and distribution. Develop a game online promotion plan.

5. Effectiveness monitoring and data analysis. Monitor game running data and organize and analyze game user data 24/7.

6. Online evaluation and improvement suggestions. Provide clients with written data analysis reports of the project and suggestions for game improvement on a regular basis.