What is advergame?

Advergame is a video game that includes marketing for franchise or society into the game itself. Advergames existed almost as long as video games, and many from expert analysts consider them a very successful way of raising the product awareness and increasing repeated traffic on the website supporting products. There are several different ways to integrate advertising into the wide world of video games and intelligent marketing companies have used many different ways to gain interest in products using Advergame. These games were sold on console systems sold for early personal computers or distributed as promotional items or free gifts with purchase. Many were franchise characters as game heroes, in the hope of creating a user identification with a game character and thus a brand. In one highly popular early advergame, Cool Spot®, Thpostava E plays as a mascot of 7-up® soda, small red spots with legs, arms and sunglasses. Game like this, sold space soldIt is known as "above the line" or atl, advergame.

and below the line or BTL is Advergame in its approach to placing the product a little more sneak. These games may not directly contain products or ideas, but may include them in the background or underlying report of the game. For example, many sports video games show the walls of the stadium or billboards with real ads on them, such as clothing or soft drinks. Since films allow products to appear for a fee, games can sell advertising space to other companies for money.

Another type of Advergame with the same strategy aims to attract users to further explore the lifestyle of the displayed characters. This type of Advergame can, as an average under severe criticism of influencing players, especially children and teenagers, into certain aspects. Some suggest that many military games areintended as a recruitment tool for the armed forces and many of them are criticized as too simplified or enchanted advertising for connecting to the army.

Since the arrival of the Internet, the world of Advergame has become more fascinating and more complicated. Many advergames are offered as small, clicks on the website that will click the user after clicking on a different website. Others offer a promise of rewards and prices if the user plays and wins online Advergai. Many people consider these games to be misleading and harassment, especially because they employ distracting graphics or sudden pop -up screens.

Advergame is the result of a brilliant reaction to the world of computer games advertising. As a marketing tool, modern advergames can attract a wide range of web users to explore the offered product, Ideanebo company. Advergames advocates that users have free choice, do not have to provide personal data if they do not want, and can close the web or game at the time of selection. CriticsOti suggests that advergames will appeal to uninformed decisions, such as children who can be cheated in the distribution of personal data that threatens privacy.