What is a context advertisement?

Contextual advertising is advertising that directly concerns the content of the website on which it is served - it is an advertisement that is in the context of its environment.

For example, Google search for digital cameras results in a page with sponsored links to websites that offer digital cameras information or sell digital cameras. Ads are context associated with your search. In this case, the advertising party selects ads that relate to the content of the pages on which they appear. However, contextual advertising based on secret profiling of individuals surf habits was considered invasive and, according to countless public opinion surveys, the course of the years, very undesirable by the public surfing; Most Internet users do not want to be profiled to give context advertising.

Real sales based on context advertising made through secret profiling were very disappointing. Merchants underestimatedOR that people would have to invade privacy. When the main profilers, such as DoubleClick, announced the proposed merger with offline traders that could lead to triangulated databases to correspond to surfing habits with real life names and addresses, the public was outraged. The pressure was on the transition to a less invasive model that still provided relevant marketing power.

Modern models of contextual advertising they rely on, not on the profiling of cookies, but on the content of the website, you can see a great success. Google and AdSense facilitated a non -invasive context advertising. Overture, Kanoodle and Quigo are other brokers of contextual advertising. Here you can register and have context -located links located on your site. Every time the viewer on your site clicks on a sponsored link, you get a small commission.

Context advertisement, asIt is an ad offered by services such as adsense, and the public is a great benefit to the advertiser and the public, which makes people easier in time without relying on invasive and unpopular profiling.