What is external fraud?
Many websites contain ads that are related to the subject of the website. These ads can be in a clear view along the side of written materials, or there may be advertising: certain words that, if they click on them, take you from the website to the sponsor page. These ads are purchased by companies, usually through companies like Google® and Yahoo®. When the user clicks on the ad, the company pays the owner of the website and the company owner (such as Google®), which distributes their ads. The aim is to generate sales for the company, but not all clicks express the real interest in the company's product.
When a person or machine or clickbot (a type of virus that can cause advertising clicks), clicks on the ad without the intention to buy in advertising. Companies like Google® will suspend the advertising accounts of people who have their ads, and then click on Income for themselves. Nevertheless, it is not always possible to find out if clicks on ads are realM interest or not, because many of them do not occur on someone's home computer. When clicking is generated from external sources, other computers that do not belong to society, it is called external fraud, and it costs advertisers a lot of money; Some estimate hundreds of millions well.
There are several reasons why an external click may occur. A rival company could start clicking on the advertiser's website to reduce the advertiser's budget. This will not receive a competitive company, but instead it is thoroughly focused on causing the loss of the income of another company. A dissatisfied, perhaps "burned" employee could start clicking on his former company's ads to run out of budget. It could also involve others in this click, and because it is not just from one computer, it can be difficult to see if clicks are legitimate or fraudulent. Could write software or inIRY that cause computers to click on ads, and this type of software has been found on hundreds of thousands of computers in conjunction with web browsers.
There are also accusations that some companies hire people, especially in foreign countries, to simply click on ads as their work. They earn money for each click and again because clicks are from multiple computers, it is hard to say that external clicks are going on. In the US, there are also people who are paid for reading ads, although their earnings are small, and these can sometimes be used in conjunction with websites that offer money to complete surveys or enter the competitions.
One of the biggest problems with external clicks from the perspective of advertisers is that most people pay a certain percentage of their advertising budget clicking on the search engine for searching. Since search engines are derived part of their income from clicking, they may not be sufficiently motivated to stopa fraud with a click. Estimates of income obtained from external fraud with clicks are anywhere from 10% to less than 1%.
especially for small companies, even small budget losses can be difficult to take. There were accused against several search machines that they could start external fraud with clicks and increase profits. They remain unproven, but have many advertisers in Quandary about whether they will continue to use Internet advertising based on a click. Few advertisers actually claim to concern external click fraud, and those who do it can have a difficult time to refund.
Some companies like Amazon & Reg: Fighting fraud with external clicks by offering ads on the site and paying only when people actually buy. This can be a wave of the future for recommended ads on the site, especially for many programs that can be a capable generation of clicks from all over the country, sometimes even unknown to usersTače.