What is the optimization of the local search engine?

Optimization of the local search engine (SEO) is the practice of optimizing or editing the content of the website to get a higher rating on the search engine results focused on specific locations. They may include map applications or search based on the vicinity of the user's location. Local SEO can practice directly owners of businesses or professional consultants, but does not include a search engine payment. Strategy for optimizing a local search engine can take place within a branded website or as part of the visible content of the site.

almost as long as there are search engines, websites developers and business owners were looking for ways to improve the rating and location of their websites in the results of the search period, which is now known as search engine optimization. In general, this is done by analyzing factors that control the order of items on the search engine's results (SSP) and editing website based on these factors to improve Searchappreciate the site or page. Since the search engines have evolved beyond simple text listings, various SEO subsets have appeared for content optimization for different search results. The aim to optimize the local search engine may be to increase the visibility of the website in map applications, business addresss or SERP limited to the city or geographical area. Businesses can perform search optimizations themselves or look for the help of consulting companies that specialize in this practice.

Although the company owner can pay an external entity, such as an advisory company to optimize the search results, optimize the local search engine does not include payment to the search engine. All local strategies and SEO techniques have a goal to improve the results "organically", which means they are trying to improve the evaluation of playing to algorithms and search engine technologiesD through financial incentives. However, it is common for a company owner to optimize search for a larger overall marketing strategy of local search (SE), which may include paid statements or targeted advertising.

Techniques

techniques used in the practice of local search engines can be behind the scenes or part of the visible content of the site. Behind the backstage effort is often incorporated into the existing branded website and is intended to transmit information to the "Spider" software that uses search engines for index pages on the web. Examples include geographical coordinates such as physical placement, and special brands of “microformats” that indicate a block block as contact information. Some approaches are more noticeable by end users, such as including the appropriate keywords and the location of the business address or contact information in the visible parts of the page. It is also common for the company owners to send your information to the business directoryLed to search providers, telecommunications company and other entities.