How Do I Choose the Best Business Operations Strategy?

Operation Strategy Operation strategy is the most important part of operation management. The traditional enterprise's operation management does not consider operation management issues from a strategic perspective, but today, the company's operation strategy has an increasingly important role and significance. . Operation strategy refers to how to support and complete the company's overall strategic goals through operation management activities under the overall framework of the company's business strategy.

Operation strategy

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Operations Strategy

Operational strategy can be viewed as

After World War II, U.S. companies through their marketing and

The operating strategy is a link between the business activities of the enterprise. Upward to follow the corporate

The formulation of operational strategies is difficult:

1. Long time span, many unknown factors, difficult to make decisions.

2, involving a wide range, difficult to grasp.

3. in

To stay competitive, companies in different countries have different elements of competitive advantage. The key to the success of an operating strategy is to identify the key advantages of competition. Understand the consequences of choosing the elements of each competitive focus, and make the necessary trade-offs. Competitiveness refers to the ability of an enterprise to outperform its competitors in business activities. It is the ability of an enterprise to provide the products and services required by the market in a more efficient way than other enterprises (or competitors) for a long time. Competitiveness is an important factor that determines the survival, development, and growth of an enterprise, and it is a guarantee for an enterprise to obtain a competitive advantage.

Skinner and others initially defined the "four basic elements of competitive advantage": cost, quality, fast delivery, and

The purpose of studying strategic theory is to provide enterprises with a widely applicable framework, procedures or models, and guide them in what kind of warfare they should establish.

according to

Third, the mall operation implementation plan: ^[1]

1. Shopping mall product project topics

Pricing and customer positioning of products sold in mall stores, product selling points and purchasing psychology of online shopping customer groups, precautions when products are on the shelves (product release specifications, baby title optimization, description page optimization, different products correspond to different types of description content, special prices Processing of description and promotion baby

2. Mall decoration and optimization topics:

The overall decoration requirements and decoration specifications of the mall store, the decoration style and the ease of use and humanity of the description page, the fit of the decoration style and the baby's own pricing positioning (the same grade), and whether it is consistent with the buyer's purchasing psychology Promote the relationship between traffic. Store decoration requirements for artists, description page templates and description page layout requirements. Application and requirements of functional modules in Taobao station commonly used in mall decoration, etc.

3. Formation and management of the mall operation team:

The establishment of the basic operation team of the mall store, the recruitment, management and training of employees in each operation division, performance evaluation; how to determine the number of staff in the corresponding position according to the plan of the mall store in the initial stage of the store's launch and the preparation period of the store operation, Corresponding recruitment, recruitment channels, recruitment requirements, and salary standards, labor costs (food, overtime, accommodation and salary expenses), signing of labor contracts, employees' daily behavior norms, etc.

This module can be added to the employee work system and the operation procedures of the mall stores. (This item is considered to reduce the risk of mall store operations, especially in the process of releasing baby, handling after-sales, and participating in Taobao's official promotional activities. Prone to violations.) The operation team mainly includes customer service personnel, warehousing, logistics, after-sales, art, promotion and other related personnel, and may also increase sales planning, operation management, finance and other related personnel as appropriate.

4.Mall customer service management and training

Mall customer service does not simply refer to the sales customer service hired by the mall, but all customer service that has access to store operations and customers. In the early stage, it can be pure sales and after-sales service. In the later stage, with the expansion of the mall and distribution business, the work of customer service includes sales service, after-sales service, order processing service, data package service, product release service, and data collection service. , Attending event customer service, handling refund customer service, and more.

The change in the division of labor for customer service positions is determined by the development level of the mall store. In the initial period, it can be an all-round customer service. As the division of labor is further refined in the later period, the workflow of the original customer service position will be further reduced. The specialization of personnel raises higher requirements. In principle, this module is based on the training and management requirements of a standard sales customer service. Other customer service focuses on the division of labor based on sales customer service. The essence remains unchanged.

5. Mall Store Planning Topics

Plan for the mall stores of your company's main product items. This plan should be based on the company's goals. It is mainly divided into the basic period (1-6 months) to achieve revenue and expenditure balance, the growth period (6-12 months) to achieve gradual profit, the development period (1 year and above) to achieve stable sales growth and profit and store annual plan Consistent.