How Do I Choose the Best Marketing Design?

Design marketing refers to the main body of the design. In order to achieve certain design goals, according to specialized marketing theories, methods, and technologies, market analysis, target market selection, marketing strategy and strategy formulation, and marketing effectiveness control are performed on the art design objects activity procedure.

Design marketing

Design marketing refers to the design subject. In order to achieve certain design goals, the implementation of art design objects is based on specialized marketing theories, methods and techniques.

The so-called "design marketing" mode is to improve the design focus from focusing on the product itself to the design strategy for the long-term development of the enterprise, and integrate design as the core strategy into the brand development, so as to achieve the maximum separation of the brand from other brands and Rapidly rising and powerful innovative marketing strategy model.

The Six-pulse Excalibur of "Design Marketing" Mode: The Six-pulse Excalibur in Martial Arts is Dali Duan's superb sword spirit. Material and intangible is a set of advanced martial arts that transforms sword intention into sword spirit. When the sword is out, the sword is anxious, and it is extremely fast. The sword is killing invisible by Qi, which is invincible in the sword.

Marketing theory is the most guiding basic theory of design marketing, and design marketing is part of generalized marketing. According to the more mature theory of general marketing, design marketing is an applied science based on economic science, behavioral science, modern management science, and especially marketing science theory. Its research object is to meet and create consumer demand as the center. Design marketing process and its rules. The difference between design marketing and general marketing is that design marketing is a specialized study of the art design product market and its strategic strategies. It is a science, behavior, and art about design marketing, and it always runs through the art designer s business thinking, Business behaviors and processes.

The research purpose of design marketing is basically to consolidate the survival and development of art designers and their art design products. The significance of design marketing research is concretely conducive to better meet the needs of human society, to solve the problem of the integration of art design products and the market, to enhance the market competitiveness of art design, and to further develop the international market of art design .

The research methods of design marketing include the research method of designing, packaging, price, and brand products with (generalized) products as the main body, and the institutional research method of market system, market structure, and distribution channels with people as the center, and function as the main Study its functional research method of exchange function, supply function and convenience function, and take the art design organization as the main body to study how to analyze the market, find market opportunities, and combine the organization's actual development to develop appropriate marketing strategies and tactics management research methods.

Objectively speaking, art designers are also operating their product sales consciously or unconsciously. However, perhaps because of the over-emphasis on the scientific and artistic quality of art design, although we have conducted certain needs analysis, design planning, production stereotypes and use promotion, we have not fully reflected the modern scientific management concept. At present, most of us still have the production concept of "we can design whatever we can sell" or the sales concept of "design what we sell and let people buy whatever design". And the marketing concept that emphasizes "customer orientation, overall marketing, customer satisfaction" and the "social marketing concept" with the fundamental purpose of achieving consumer satisfaction and the long-term interests of consumers and the public as a whole is not clear. At the same time, it has not yet accepted "cultural marketing, ecological marketing, after-service marketing, alternative marketing, symbiotic marketing, online marketing, direct marketing, franchising marketing", etc. As the market expands and competition intensifies, marketing technology methods are continuously improved and consumer rights protection movements The rising and innovative "postmodern marketing concepts and management concepts". And all these are precisely the first things that design marketing must solve.

Art design and its design marketing are a kind of production and life activities of human society, which are implemented in the whole process of social reproduction of art design products from planning, production to circulation. At the same time, it clearly shows that the principles, methods, strategies and tactics of design marketing originate from practice, and depend on practice, but must also serve practice. Design marketing should be centered on consumer needs, based on economics and management, and other theories should be widely absorbed to continuously meet and create consumer needs for art design and its products from the perspective of art design itself. The content of design marketing is therefore very rich and extensive, mainly reflected in the following aspects: First, the "4P" strategy is studied in terms of basic content.

That is, treating art and design products: In terms of product strategy, we must recognize that it is a holistic concept, a material product and non-material service that can meet the needs and desires of buyers, and specifically includes core products, formal products and additional services. Product and other three levels. In terms of price, it is necessary to understand that the price is essentially the monetary performance of the value of the commodity and is determined by the value of the value. At the same time, it is important to understand that from the perspective of design and marketing, it is still flexible. When pricing, you need to consider the cost, market and Competition, consumers, product substitution, and government regulations. In terms of channel strategy, it is necessary to study the ways of its transfer from producers to consumers and the corresponding market institutions, and fully grasp the complex concepts of today, that is, not only the customary composition, such as various intermediary agencies, but also various trade-related units , Such as banking, industry and commerce, taxation, etc. In the promotion strategy, we must emphasize that this is the highest link in the art of marketing and the most intense part of the market competition. Therefore, it is necessary to report and explain to consumers in order to promote and influence consumers' purchase behaviors and consumption patterns, and facilitate purchases, so that the business management objectives of art design subjects can be successfully realized.

The second is the study of three aspects of the theoretical system.

Basically, the cognitive art design market is a collection of actual and potential consumer needs. The buyer is the market center and studies how to highlight the status and interests of the buyer. In strategic planning, it explores how to use "SWOT" strategic technology to comprehensively analyze the market. Including analysis of consumer psychological activity process, personality psychological characteristics, needs, purchase motivation and purchase action, analysis of the designer's own quality, analysis of the defects of marketing guiding ideology and marketing behavior problems, analysis of modern (Western) design marketing practice and experience its inspiration, Make market predictions, properly segment markets, correctly select target markets, actively and effectively participate in market competition and systematic combination marketing, and study design marketing in international markets.

The third is the research on innovative concepts of postmodern design marketing.

Including the promotion of marketing mix, from "4P" to "11P" (political power, public relations, investigation, division, optimization, positioning, and consumers), extending the design marketing strategy to achieve the triangle linkage between designers, consumers and suppliers To implement flexible marketing and full marketing. Breaking the traditional marketing framework centered on "4P", shifting from a business philosophy that focuses on art and design products and believes in "consumer attention" to a new change in the 21st century market environment, highlighting the "4C" Cost, convenience, and communication) to further perceive consumers and their needs. Facing the vastly different Internet era and personalized era, understanding the management master Drucker's admonition of "there is only one business purpose is to create customers" and advocate (designers and their products) "4V" marketing (differentiation, functional flexibility , Value-added, and resonance with consumer satisfaction).