How can I choose the best marketing design?

If you want to select the best marketing design for promotion, many organizations refers to their marketing plan and can use a marketing consultant for instructions. The proposal should be evaluated in terms of the objectives it should achieve. Objectives may include raising awareness of consumer brand or encouragement of specific answers, such as sign -in to newsletter or purchase. The cost, the ability to determine its success and test results can also play a role in choosing the best design.

Demography and psychography The target audience will play a role in choosing the best marketing design. The proposals should be attracted to the target audience. For example, a marketing concept for motorcycle enthusiasts will be very different from design for gourmet chefs. Selected proposals must work well in selected media. Some of the media types that can display design are printing, billboards, or electronic media such as websites, mobile devices and social networks. U tiSké media will have to be a design that is efficient on business cards, to expand to be effective as a retail sales at the point of sale, which should support the purchase of impulses. Suggestions that work well on promotional subjects such as T -shirts

Electronic media may include websites, mobile platforms, social networks and CDs or DVDs that are developed for marketing uses. Mobile platform design must be efficient on small screen, while designs for websites and social media can use larger screens, but it may be necessary to take into account the limitation of the user bandwidth. The construction on CDS and DVD is often richer than any of them, because the bandwidth is not a problem.

The marketing budget of the organization will play a role in the decision. The cost of the design itself should be reasonable. In addition, the proposal for the advertiser must be in proportion to its costs.

Another factor that can affect the choice is whether design uses marketing techniques that make it easier to assess its success. This may include the use of the response monitoring element. For example, coupons usually have barcodes scanning that allow advertising organizations to determine the customer's response to coupons.

For larger and more expensive marketing pieces, an advertising company can test marketing design before introducing it to the entire audience. Focus groups or pilot campaigns are two testing methods. Testing designs can prevent expensive errors if design is ineffective.