How Do I Choose the Best Strategic Implementation Process?

Strategic processes are the processes of organizational planning and development of the future, such as strategic planning, new product development, new process development, and so on. The strategy process is to develop a set of specific strategies through a factor-by-element approach, and can ensure that the enforceability of each element can be specifically tested.

Strategic process

The basic goal of any strategy is actually very simple: to win the favor of customers, to create sustainable competitive advantages, and to make enough money for shareholders. The strategy defines the direction and positioning of the company and allows the company to move in this direction.

1. What is a good strategy

But why do so many strategies end in failure? Few people understand that a good strategic planning process requires the most effort on the various issues of how the strategy is implemented. A sound strategy is definitely not a stack of numbers, nor should it be reduced to an "astrologer-style" prediction. It only applies the same formula and estimates the figures for the next ten years. The essence and details of the strategy must come from the people closest to the action, they should understand their own markets, resources, and their strengths and weaknesses.

If a strategy does nt focus on how it is executed, it is likely to fail,

execution based

In China, strategic management is becoming a popular element. Entrepreneurs, with respect and desire for strategic management, spend a lot of resources, or explore or introduce their own brains, and use a variety of cutting-edge, modern tools to develop a very beautiful Corporate vision, strategic planning. But as a result, these hugely spent corporate strategies were shelved or abandoned halfway through the implementation process. The entire enterprise continued to operate in accordance with the original business ideas and models. There are very few companies that can effectively integrate a complete strategic management process such as strategy formulation, strategy execution, strategy implementation and evaluation with corporate operations.

Strategy formulation is only the "first step in the long march" of strategic management. Fortune magazine pointed out that about 70% of the presidents failures were due to" the company's strategy was not implemented properly "when they studied" The Reasons for the Failure of the President. " At present, the main means to solve the shortage of strategy implementation ability is to implement it through performance management. Performance management has become an important guarantee for strategic management.

For example, the salary of a store manager is composed of basic salary, performance salary, post allowance, benefit reward and benefits. In the first half of the year, the monthly assessment indicators of a certain food (out of 100 points) are distributed as follows:

1. Hygiene status (30 points)-In the company's four random sanitary spot checks, those who fail to meet the standard twice in a month have a score of 0; those who fail to meet the standard three times have a score of 0 and cancel. All performance wages for the month; those who fail to meet the standard four times will cancel the performance wages for the month and deduct the post allowance for the month.

2. Cost control (30 points)-If the gross profit is 40%, increase 3% for every 1% increase; if the gross profit is 40%, decrease 1% for 5%.

3. Customer satisfaction (20 points)-It consists of internal evaluation (5 points) and external evaluation (15 points).

4. Execution ability (10 points)-the main tasks include:

(1) Organize various trainings for employees according to company requirements and store status;

(2) Develop weekly and monthly work plans and implement them according to steps;

(3) Organize regular meetings and symposiums to promote the company's policies and spirit;

(4) Actively understand customer needs, current status of competitors and industry trends;

(5) Actively innovate and submit rationalization suggestions and plans.

5. Work attitude (10 points)-(1) understand the company's various systems, understand the company's cultural spirit and actively promote it; (2) abide by the company's discipline, work seriously and proactively, and lead by example; (3) implement the "two Hourly reinstatement system "to reassure internal and external customers; (4) work hard to learn management skills, tools and methods, and gradually use them; (5) actively participate in various company meetings and training activities.

6. Other rewards and punishments-rewards, small achievements, great achievements, warnings, minor overdosing, overdosing

Another important challenge in the implementation of the strategy of a certain food is the problem of the instability of the middle-level cadre team. In Liu Chuanzhi's words, Daren has now solved the problem of "determining strategy", but there is still a long way to go in the two key links of "building a team" and "leading a team".

Step one: strategic analysis

Strategic analysis is the starting point of the entire strategic management process, and it is of vital importance to what kind of strategy an enterprise formulates. Strategic analysis involves an in-depth analysis of the external environment, factors that affect the company's present and future conditions, such as economic and political development, and market competition. In addition to external influences, an internal resource analysis is also required. The purpose is to use internal skills and resources (including human resources, plant, financial resources, and stakeholder expectations, etc.) to meet stakeholder expectations. The last element is the matching of strategic mission and goals with strategic direction. This analysis process is called "strategic positioning".

On the one hand, external opportunities and threats are discovered through industry value chain analysis, market segmentation and demand forecasting, competition structure and competitor type analysis, and competitive environment analysis; on the other hand, through enterprise positioning, business portfolio, value chain, finance, organization And human resource analysis to determine internal strengths and weaknesses.

Step 2: strategy development

On the basis of strategic analysis, companies should establish business philosophy (vision, mission, values), measure strategic performance standards (strategic goals), and main strategic measures (strategic elements such as business strategy and value chain strategy). Selection criteria include: whether the strategy is suitable for the corporate environment, whether it meets the expectations of stakeholders, and whether it is practical from the perspective of corporate resources and capabilities.

Step three: prepare for strategy implementation

Enterprises must determine detailed business goals, financial goals and first implementation plans for the implementation of the strategy, as well as prepare capital, talent, management, technology and other resources and capabilities for the implementation of the strategy.

Organization adjustment

Adjust organizational structure, business processes, power and responsibility

2. Mobilize resources

Includes human, financial, technical and information resources

3. Management change

Diagnose the changing environment, identify management styles and change responsibilities