How Do I Conduct a SWOT Analysis of a University?

The SWOT analysis method, also known as the situation analysis method, was proposed by a professor of management at the University of San Francisco in the early 1980s. The four English letters of SWOT represent: Strength, Weakness, and Opportunity. ), Threat.

swto analysis

The so-called SWOT analysis, that is, situation analysis, is to enumerate various major internal advantages, disadvantages, opportunities and threats that are closely related to the research object, and list them in accordance with the survey and follow

SWTO analysis and analysis of environmental factors

Using various survey and research methods, analyze the various environmental factors in which the company is located, namely external environmental factors and internal capability factors. External environmental factors include opportunities and threats. They are favorable and unfavorable factors that directly affect the company's development. They are objective factors and generally belong to economic, political, social, demographic, product and service. , Technical, market, and competition; internal environmental factors include strengths and weaknesses. They are positive and negative factors that exist in the company's own development. They are active factors and are generally classified as management, organization Different areas of operation, finance, sales, human resources, etc. When investigating and analyzing these factors, we must consider not only the history and current situation of the company, but also the future development of the company.

SWOT SWTO analysis to construct SWOT matrix

The SWOT matrix is constructed by sorting the various factors obtained from the survey according to the order of priority or impact. In the process, prioritize those factors that have a direct, important, large, urgent, and long-term impact on the company's development, and those that are indirect, minor, a little, no haste, and transient The influencing factors are listed later.

swto analysis and action plan

After completing the environmental factor analysis and the construction of the SWOT matrix, a corresponding action plan can be formulated. The basic idea of making a plan is: give play to the strengths, overcome the weaknesses, take advantage of the opportunities, and resolve the threats; consider the past, base on the present, and focus on the future. Using the comprehensive analysis method of system analysis, the various environmental factors that are arranged and considered are matched with each other and combined to obtain a series of alternative strategies for the company's future development.