What is a card for a business response?
Business response card (BRC) is a flat rectangular piece of printed thin card table. It is also known as promotional postcards because it is a popular part of direct mail marketing packages. The BRC has a marketing agency's return address or a house on the one hand and an order form or a request for information on another. The marketing agency processes promotional events, while the house of fulfillment supplies printed information brochures or other items. In the basic marketing terms, the business response card is known as a reaction device.
The reaction device is any type of form in E -mail, which is opposed to sending back to sending. It can be used to order an item, receipt of information brochure, or agree to be contacted by the seller without the obligation to buy. The success of direct marketing mail is measured by the degree of response or the number of returned answers or forms. Answers are considered qualified sales potential customers because the reader, which sends Reply Card Back showing interest in a promoted product or service.
Pieces in a direct marketing package may vary, but some response types are always included, such as a card for a business response. Other pieces that may consist of a sales letter, brochure, lift letter and other printed materials should make the reader to fill in. While the brochure contains detailed information about the product, the lift letter may be a postcard or a note from a spokesperson or a company president. The decorated letters are designed to increase the response rate by adding a personal, yet official action.
marketing copywriters create direct postal packages. When writing a card, a lot of thoughts must use a lot of thoughts, even if there is not much room for the text. If BRC is confusing or difficult to fill, it is likely to lead to a reduction in response rate. Powder the postcard as simple as possible to return, it is usually one piece with a postage that is often prepaid. In this way, the reader has to fill only a few items, for example, place a few dirt marks in the boxes and maybe write their name and address.
Many BRC is printed in advance by the name and address of the recipient not only to save the reader's time and facilitate the e-mail card of the answer, but because the studies have shown that the answer can be significantly increased when e-mails are personalized. Mailing offices classify these prepaid promotional cards as a mail response. Advertisers must follow regulations on postal size.