How Do I Create a Competitor Analysis Report?

The process and content of the competitor's marketing strategy analysis report include: identifying competitors first, then determining the competitor's marketing strategy, analyzing the competitor's marketing methods and goals, assessing the competitor's marketing advantages and disadvantages, and finally predicting the competitor's reaction mode .

Competitive Marketing Strategy Analysis Report

Right!

The process and content of the competitor's marketing strategy analysis report include: identifying competitors first, then determining the competitor's marketing strategy, analyzing the competitor's marketing methods and goals, assessing the competitor's marketing advantages and disadvantages, and finally predicting the competitor's reaction mode .

Chinese name

Competitive Marketing Strategy Analysis Report

×× Comparison of Marketing with Competitors

Model	Sonata	××	Aeolian blue bird	Accord	Passat
Manufacturer	Beijing Hyundai	Shanghai GM	Aeolus	Guangzhou Honda	Shanghai Volkswagen
Special maintenance station (4s station) scale	34 companies	130 companies	63 companies	140 companies	500
Number of free car maintenance	1	4	2	1	1
Warranty	2 years or 60,000 km	2 years or 40,000 km	2 years or 60,000 km	2 years or 60,000 km	2 years or 60,000 km
Maintenance cost / yuan	320	340	210	200	250
Change three filter oil / yuan	480	500	400	618	600

Competitor marketing analysis is an important part of competitor analysis. The analysis of competitors should reflect quantitative data, such as sales volume, market share, popularity, awareness, gross profit, return on investment, cash flow, new investment, and equipment capacity utilization. These must be reflected in the focus. However, in the marketing analysis of competitors, as long as it involves marketing-related data, it mainly includes sales volume, market share, sales volume, market share, popularity, awareness, and profitability of marketing.