What Are Consumer Affairs?

Consumer attention is the direction and concentration of a person's psychological activities towards certain external things. It is a mental state that comes with mental processes such as perception, memory, and thinking. Consumer purchase activities generally begin with attention. After the psychological process begins, attention is still accompanied by the psychological process, maintaining the directionality and concentration of the psychological process.

Consumer attention

1. Noted stability ^[1]

(1) Like-attention and seem-not-attention, divided according to the state of consumer attention ^[2]

According to the survey, nearly 80% of the people at the sales promotion site stopped looking after they glanced at the sales staff or listened to the sales staff's conversation. Even if you continue to listen or watch, your concentration will be greatly reduced. This shows that the first impression is very important. ^[3]

Modern retail business enterprises integrate shopping, entertainment, catering, and rest to meet consumers' all-round consumption needs. In shopping activities, consumers sometimes intentionally pay attention to busy purchases, and sometimes entertain themselves in an unintended state. Diversified business methods are conducive to prolonging the shopping time of consumers in malls, creating more sales opportunities, and enabling consumers to consciously regulate themselves. Regulating the conversion of intentional attention and unintentional attention can not only efficiently shop in the state of intentional attention, but also be able to prepare for the direction of psychological activities in future shopping through "leisure" when inadvertent attention is paid. ^[2]

Consumers' awareness of advertising is inseparable from "attention." Therefore, the first step to the success of commercial advertising is to attract consumers 'attention, and to attract consumers' unintentional attention, rather than intentional attention. Because people's intentional attention generally precedes what they pay attention to, external influences have less effect on them.

Many of the products that consumers see in the market or in stores are "covered" with packaging, so packaging and decoration has become the "first impression" for consumers. As the saying goes, "first-come first-served", to strive for first-come-first priority, first strive to highlight the image of product packaging, among a wide range of goods, the prominent image, first attention by consumers.