What are the marketing channels?

Marketing channels relate to the ways of moving the products from the manufacturer to the distributor to the end user. Also called distribution channels, the number and efficiency of the company's marketing channel can have a strong impact on the company's success. If the company does not have enough channels to sell its goods or if the channels are inefficient and expensive, it may be difficult for the company to find customers for their products and/or make a profit from the sale of their products.

Some companies that are often referred to as direct marketing companies to sell the product directly from the manufacturer for a terminal or consumer. In such cases, society does not create or create marketing channels. Instead, consumer orders are directly and the item is delivered, which reduces marketing and distribution costs. However, it may be difficult for the manufacturers to find customers using this form of marketing because it may be less advantageous if the customer for the customer youcan the customer go or no local dealer with whom the customer can link; However, the Internet has reduced this problem somewhat and led to direct sale.

, however, the products do not go directly from the manufacturer to the end user. Instead, the products are first sent to a distributor or a retail outlet. Retail shops and distributors to which the product is sent can be referred to marketing channels. For example, a company that produces clothing can have multiple marketing channels: it can send its clothes to boutiques throughout the country and large chain stores and department stores.

The way the product is obtained from the manufacturer to the distributor or trade in the sale of its product is part of the marketing channel. Clothing can move from the designer of clothing to the plant that creates a design on the Shipping Company that moves the design to all boutiques to the Butics. This is one particular marketing channel. Another channel can be used to send items to department stores; For example, another transport company or other manufacturer is used to produce items sold to larger stores.

usually, the more steps in marketing channels, the higher the end costs for consumers. This phenomenon occurs because each of the people involved in the channel or each of the "middle men" must be paid by a bonus or a fee. Thus, an item sold in direct sales can cost much less than the same item that had to be sent by several distribution steps than it has reached the consumer.