What Is a Retail Coordinator?

With the full opening of the Chinese retail industry, competition in the Chinese retail market will further intensify. World-class retail giants Wal-Mart, Carrefour, Metro, etc. have successfully completed the first phase of their "siege" campaign into China, and have begun to implement their second phase of "expand" campaign. The fierce competition and countless deaths and injuries are the competitive reality that Chinese retail enterprises cannot avoid. It is not an easy task to manage every day's daily operations and management. For the managers of Chinese retail enterprises, the book "Daily Operation and Management of Retail Stores" has a lot of experiences that we should learn from. The book not only introduces the daily operation and management process of the retail store, but also gives a detailed description of the duties of different positions. The author of the book is not just talking on paper. It also provides some very useful tool forms to standardize daily work. These have undoubtedly provided very useful help to the specialization, refinement, standardization and efficiency of retail stores.

Daily operation and management of retail stores

Book review Open a profitable retail store, easy to manage, standardize management.
Retail store daily management process:
· Organize in-store before opening business, open POS system, etc .;
· In-store sorting and daily settlement after closing;
· Receiving, inspection, marking, warehousing, product allocation, etc. of inventory management;
Cash register, payment process, cash error handling, cashier's responsibility and quality, etc. for cash management;
· Layout design, safety, daily arrangement, etc. of store maintenance;
· Booking processing, returns and exchanges, delivery, etc. of the sales strategy;
· Advertising in marketing practices, promotions, merchandise displays, etc .;
· Customer service goals, responses to customer inquiries, related product knowledge, handling customer complaints, etc.
In 2005, the total retail sales of consumer goods in China exceeded 610 million yuan. The consumer goods market has reached 14 trillion yuan, and foreign-funded commercial enterprises in China have reached a total of 868, with a total of over 5,000 shops and 5,127.
Are you planning to open your own shop? As a seasoned retailer, are you considering how to expand your business? Do you know what a retail store does for a day? A successful retail store needs to be successful every day.
"Daily Business Management of Retail Stores" introduces in detail and specifically the various tasks and processes involved in opening a business from day to night and closing at night. It is accompanied by relevant and referenceable forms that can be used immediately .

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Preface Preface Acknowledgements Chapter 1 Processes and Rules of Daily Operation 1.1 Preparatory work before opening a retail store 1.2 Procedures for closing a retail store Chapter 2 Inventory management 2.1 Receiving goods 2.2 Inspection of goods 2.3 Returns and claims 2.4 Marking / price tag 2.5 Inventory 2.6 Product distribution between outlet stores 2.7 Inventory 2.8 Staff shopping Chapter 3 Cash processing and control 3.1 Cash register 3.2 Payment process 3.3 Cash management Chapter 4 Maintenance of retail stores 4.1 Retail store layout 4.2 Retail store security 4.3 Retail Store safety precautions 4.4 In-store management Chapter 5 Selection of products 5.1 Develop an effective product sales plan 5.2 Product purchase 5.3 Product control Chapter 6 Sales strategy 6.1 Drawers and receipts for money 6.2 Reservations 6.3 Returns and exchanges 6.4 Delivery Chapter 7 Marketing Practices 7.1 Advertising 7.2 Promotional Activities 7.3 Product Display 7.4 Visual Display Chapter 8 Identifying Customer Service Goals 8.1 Customer Service Planning 8.2 Treating Customers Seriously and Responsibly 8.3 Responding to Customer Inquiries 8.4 Product Knowledge 8.5 Handling Customer Complaints 8.6 Remedial services Chapter 9 Retail and you 9.1 Legal issues 9.2 Professional ethics issues 9.3 Consumer protection (public (Trade) Act Chapter 10 Information Technology and Retail 10.1 POS System 10.2 Internet Technology 10.3 Interactive Self-Service Kiosks 10.4 Assistive Technology Applications 10.5 Misconceptions about IT Systems 10.6 Challenges Faced Chapter 11 Organization and Personnel Management 11.1 Organizational Structure 11.2 Development of corporate culture 11.3 Personnel management 11.4 Retailer selection Chapter 12 Financial control 12.1 Raising funds for the initial business 12.2 Budget control 12.3 Evaluation of product benefits 12.4 Evaluation of retail performance

Book excerpt The correct product category The product category provided by the retail store reflects the retailer's commercial positioning and also affects the customer's perception of the retail store.
Therefore, retailers must establish clear merchandising and merchandising principles.
policy), whether it is a special product sales strategy (for some related product lines) or a popular product sales strategy (for a wide range of product lines). Moreover, the quality of the product is determined according to the target market.
The type of goods in stock also depends on the innovative spirit of the retailer, that is, whether the retailer wants to be a leader or a follower.

The right time To meet your daily or seasonal needs, the time it takes to deliver your product is important. The choice of time (whether new or reordered) will be based on:
Precise sales forecasting. Time between order and delivery. Maximum or minimum inventory that needs to be maintained at any time. Suitable locations. There are two versions of the concept of location. First, if the retailer has more than one outlet store, it must carefully consider the range of products sold in each store. All stores do not have to sell all kinds of products, because the size and customer positioning of each store are different. Before some retailers decide to send their products to other stores, they will first divide them according to the size of each store. Secondly, the placement of goods must also be carefully considered. For details on the display of goods, see section 7.3.
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