What are marketing ethics?

Marketing ethics are ethical standards that relate to marketing. Marketing is a field that is often considered inseparably unethical, but in fact follows the law and standards of behavior as well as any other area. People who actively work in marketing are expected to study and observe the ethical standards of the industry, and academics who are interested in marketing study also look at how ethics are used. Awareness of ethical standards is strongly promoted at many universities and universities that teach marketing practices, and some institutions even have student associations dedicated to the development and promotion of ethical business practices, including marketing areas. The purpose of marketing is to sell products, services and ideas to people, and this can be done in different ways, not all of them are ethical. Merchants must be careful as they run campaigns to avoid running Afoul law and solving ethical gray areas to which the law does not have to be a relationshipovat.

For example, there are strict laws on children's marketing in many regions of the world. Such laws are not introduced to cover marketing for minorities, some of which can be very vulnerable to certain types of marketing campaigns. Ethic traders are considering population -specific problems that are marketing to avoid misleading people. Professional organizations remind members that concepts such as transparency, respect, justice and responsibility must integrate into their campaigns.

Many consumers are aware that marketing ethics have shifted radically. In the middle of the 20th century, for example, advertisers claimed that they simply did not pay about products they sold. Today, marketing ethics will be frozen for this practice, as well as the law. Merchants are encouraged to find ways to promote products and services in a way that makes it attractive without being deception notBoil, and marketing ethics also includes professional relationships such as relationships between traders and their clients.

In ethical business practices, in many areas of the world, they are growing to concern, because consumers are more active in identifying and pushing against practices that feel cross ethical lines. As a result, marketing ethics began to be more clearly defined at the end of the 20th century, and traders began to design ethical standards that could be used as instructions for this industry.