What Are the Best Tips for Ambush Marketing?

Ambush marketing is actually a free-rider, and its legal effect is not clear. In order to minimize the negative impact of ambush marketing and keep it within the scope clearly stipulated by the law, the host office of the Shanghai World Expo should try its best to obtain various authorizations to increase its commercial value. From the perspective of the source of rights, the Expo Bureau can obtain authorization either through equal negotiation or by promoting legislation. For the Expo with public welfare nature, it is necessary to strike a balance among them.