What are the best tips for assaulting marketing?

Marketing assault is the practice of associating the company with an event with the purchase of sponsorship rights. This is usually a predatory practice that events do not care about, especially the main international sports events. The best tips for marketing assault are the purchase of broadcast time on TV or radio playing around the event, setting up stands or selling cabins near action and using graphics or images that look similar to the action logo. Although companies often deal with these marketing strategies, it can be a dangerous legal mine field. If the company marketing violates the event or logos protected by copyright, the company may be responsible for fees and fines. Companies can be able to purchase broadcasting time for their product promotion advertising and earn marketing association factor. While the company is unable to reference this event directly, consumers can believe marketinguspen has a certain connection with this event. Ambush marketing must be without anyLog or other identification, which will seem to have a company in fact with this event. Companies can also carry out heavy marketing campaigns leading to an event that increases the association factor.

Street Marketing is another tactic of marketing assault. Companies can place physical stalls or other workers near the place of the event. While some areas do not have to be available immediately around the event, other areas will surely be available. Companies can attract brands and other ads that attract the attention of participants. The street vendors can also be mobile and move on the streets near the event; This allows companies to cover more land for marketing assault.

ads can work better in assaulting marketing when the company uses a narrow topic or protocolo. Although companies must be careful not to interfere with copyright orOther protection is possible near copies. Companies can place these logos in ads located in television commercials or brands around the event. Most of these copies include the company's own logo or marketing tool, which increases the company's awareness. The final purpose of this marketing technique is to avert consumers from an event to promote the company's products.

Two disadvantages to assault marketing increase the cost of sponsorship and litigation of violations of the trademark. If companies do not buy action sponsorship, managers must compensate for higher charges. As mentioned earlier, too closely copying trademarks can lead to a breach of trademark.