What are the different models of business communication?

Business Communications takes the form of internal communication or external communication. Internal communication occurs between colleagues or management and employees, while external communication occurs between the company and its customers, suppliers and the media. There are several different models of business communication based on the theories introduced by communication experts over the years. These include the Shannon and Weaver model, the Lasswell Newcomb model and the Berlo model of the five senses.

Shannon and Weaver invented one of the most common models of business communication dating back to 1948, when Claude Elwood Shannon and Warren Weaver co -operated a book on a mathematical approach to communication. The model works provided that eight key elements are necessary for communication. This includes a source of message, coding or message format, message itself, and channel to which the message is transmitted. It can be present noise or interference that can distort the message before or, as soon as the receiver or the person reaches a personThe terra is intended. The receiver then attempts to decode the message and once it provides feedback, the loop is closed and communicated.

One of the simplest models of trade communication was identified by politol scientist Harold Lasswell in the 40s of the 20th century and is widely accepted in business. The model describes a process consisting of four components that are a speaker, subject, listener and channel. Lasswell's theory was such that it had to achieve effect for real communication, and this is summarized in the widely cited sentence "Who says, what in what channel, to whom with what effect". This is particularly important in the business environment, where instructions for employees are common and where communication to play an important role.

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Newcombe communication model focuses on the social purpose of communication and the way it maintains relationships between people. Shows the message as less important than the interaction of the MEZI by the sender and receiver. One of the more common models of business communication is the Newcomb model more seen more in informal methods of communication used in small companies, rather than in corporate spokespersons found in large companies.

More complicated models of business communication include the theory presented by David to Berlo, which takes into account the importance of five senses in this process. Berlo believed that the importance of communication was not present in the report, but in the interpretation of the report by the receiver. The interpretation is influenced by the presence of five senses that help the receivers identify nuances in the sense. This model affects business communication emphasis on the need to be very clear about the message and to use established communication techniques to avoid inaccurate interpretations that could lead to expensive errors.