What Are the Different Types of Customer Database?

The customer database includes and indexes the basic information, supply and demand content, emails, and manager contact phone numbers of enterprises and institutions. It is the largest online version in China that is independently processed / verified, has a complete data format, and provides monthly updates. Customer directory database. Users can conduct independent or combined inquiry through various identification factors such as unit name, address, turnover, staff size, nature of enterprise, economic category, business scope, and credibility.

Customer database

The customer database includes and indexes the basic information, supply and demand content, emails, and manager contact phone numbers of enterprises and institutions. It is the largest online version in China that is independently processed / verified, has a complete data format, and provides monthly updates. Customer directory database. Users can conduct independent or combined inquiry through various identification factors such as unit name, address, turnover, staff size, nature of enterprise, economic category, business scope, and credibility.

Chinese name

Customer database

Foreign name

customer database

Shorthand

CDW

Include

Basic information, supply and demand of enterprises and institutions

Customer database (abbreviated CDW): The collected data will help achieve future profits,

On the customer database and related business service platform, hundreds of corporate customers use each piece of data in the customer database in interactive, cross-cutting, and frequent inquiries every month. They engage in large-scale direct mail advertisements and batches through the enterprise data in the database. Outbound calls, group short messages, various types of active marketing, online promotion, conference invitations, etc., because they are engaged in database marketing activities using the information in the accurate customer database, making the precise customer database have 1 million monthly The above data has been feedbacked, verified and verified, which keeps the exactdw data platform dynamically updated, and provides leading database marketing services for small and medium-sized enterprises in a timely and efficient manner.

The information entered in the customer database contains the following fields: organization name, address, telephone, zip code, fax, legal representative, mobile phone number, Email, hosting products / services, industry classification, annual turnover, company nature, number of employees, investment country 2. Registered funds for customers to conduct screening and inquiry of target customers.

There are many ways to collect customer data, such as market research, regular customer classification, and so on.

The purpose of customer segmentation is basically two, one is to achieve one-to-one communication in conventional database marketing, and the other is temporary corporate marketing activities. For example, one-to-one communication of the company's conventional database marketing, such customer segmentation, according to the different database marketing operation ideas, the segmentation is correspondingly different.

Examples are as follows: 1. According to the existing user website browsing data, organize the data of the most viewed products by each user, and divide the products into 9 categories. The corresponding customers are also divided into 9 categories. This type of customers are most concerned about the Products, such as mobile phones, customers have a common ...

Customer dynamic data records customer behavior, generally including customer purchase service or product records, customer service or product consumption records, customer and enterprise contact records, and customer consumption behavior, customer preferences and other related information. The main purpose of customer dynamic data is to help companies master and understand customer behavior. The customer's behavior information reflects the customer's consumption choice or decision-making process.

Behavior data generally comes from the transaction records of the company's internal trading system, the customer service and customer contact records of the corporate call center, customer data collected during marketing activities, and other sales and service personnel who contact customers. Sometimes customer data collected or purchased by an enterprise from outside also includes a large amount of customer behavior data.

Customer preference data is primarily information that describes customers' interests and hobbies. For example, some customers like outdoor sports, some customers like traveling, some customers like playing tennis, and some like reading. This data helps companies understand the potential consumer needs of their customers.

Enterprises often record a large amount of customer transaction data. For example, retail companies record customer shopping time, shopping product types, shopping quantities, shopping prices, and other information. E-commerce websites also record transaction data of online customer purchases, such as the products purchased by customers, the time of transactions, and the frequency of purchases. For e-commerce websites, the click data stream records customers 'browsing and clicking data between different pages, and these data can well reflect customers' browsing behavior.

The customer's behavioral information is mainly the dynamic transaction data and auxiliary information of the customer during the consumption and service process, which needs to be recorded and collected in real time.

In an enterprise with a complete customer information collection and management system, the customer's transaction records and service records are very easy to obtain, and from the perspective of transaction records, observation is often complete. ^[1]