What factors affect the perception of the brand?

brand perception is a term used to describe the way consumers perceive a specific brand of products. Depending on the circumstances, the perception of the brand and products launched under this brand can be anywhere along the spectrum, from very positive to highly negative. There are several factors that can affect the perception of the brand, including consumers' experiences with a brand, opinions of other consumers, a type of advertising used to promote the brand and even shifts in the economy.

One of the key elements with an impact on the perception of the brand is the consumer experience that decides to buy a product produced under a certain brand. Assuming the product works correctly and meets consumers' expectations, there is a great chance that the product will be re -purchased in the future. At the same time, this positive experience will motivate this consumer to try other products launched under the brand and expects to enjoy the same level of pleasure satisfaction obtained from the previous product.

The oral word can also play an important role in the perception of the brand. If consumers share positive or negative experiences regarding the use of products placed on the market under the brand, it will often have some impact on how others perceive not only these products but also the brands themselves. For example, if enough consumers find that ketchup and mustard under a certain brand are non -standard quality, there is a great chance that those who hear complaints will assume that cucumbers will also be non -standard.

used advertising techniques can also affect the perception of the brand. Advertising that consumers consider to be informative, interesting and useful is probably motivated to try the product at least once. It seems that advertising that is uninteresting at the same time has no actual patental or somehow offended by consumers, often helpHOU creates a negative perception of this brand and its product line and effectively motivate consumers to focus on the products offered by competitors.

Even the state of the economy can change the perception of consumer brand. For example, the prices of products launched under a given brand can be considered satisfactory during the period of economic prosperity, but suddenly is considered too high during the recession or other type of economic decline. Changes in economic circumstances can make consumers to switch to brands that are cheaper and provide an acceptable level of satisfaction.