What factors affect the reaction of direct advertising?

Direct advertising is a type of advertising and marketing strategy that can be used efficiently to address consumers and allow them to respond when and how they like them. Strategies such as Direct Mail, Infomercials Online, Radio and Television, and even e -mail advertising campaigns fall into this wide category. There are several factors that affect the amount of direct advertising reactions that companies can expect from any campaign, including how well the campaign is focused on a certain sector of the consumer market, the content of advertising and the quality of products offered for sale.

As with any type of marketing effort, it will have a focus on the right group or groups of consumers an impact on direct advertising. Demography such as age, gender, economic class and location will play a role in maximizing the potential of sales. For example, a publisher who promotes the New Women Magazine a lot in the way of selling if the Direc campaignT Mail uses a list of addressees, which is primarily composed of contact information for individual men. For this reason, the qualification of the list of contacts will be led before the campaign actually starts, a long way to increase chances for a higher return.

Although the contact list is qualified, consumers' attention should still be attracted long enough to enthuse them about the product. Here, the structure and content of the advertising copy itself will be essential for the amount of direct advertising reaction that is generated. A copy that speaks of the needs and wishes of the recipients and does so without a lot of words or pictures that just get in the way, often generates more answers and leads to an increase in sales. One thought school claims that certain groups of consumers will respond in higher numbers on Direct Mail postcards than pieces sent in envelopes, simply because the sales message is shorter and no need to open OBale to read the message.

The quality of direct advertising is also greatly influenced by the quality of the products offered for sale. If the products do not meet expectations generated by copies of sales, there will be no way to do business and there is a great chance that the dissatisfied consumer will encourage others not to answer advertising, no matter how attractive it may seem. For this reason, never provide promises or demands that cannot be appreciated once the product is in the hands of the customer. By using a qualified and targeted list of contacts, very clear about the nature of the product and the offer of goods and services that meet the customer's expectations, the company will see the level of direct advertising reactions significantly and generate additional income for business.