What is the category killer?
categories are brands that enjoy so high consumer demand that they leave only small, if they exist, for competitors to secure part of the market. A category murderer can be a company such as retail, brand or even individual product or service. In some industries, regulations help minimize the chances of this type of monopoly situations, while others do not have such regulations; This is preparing the way to the creation of a single entity that cleverly distracts the competition from business. These retailers, sometimes referred to as a large box shop, are able to provide lower prices for the goods and services they sell, simply because they can afford to buy in bulk lands that are much larger than what smaller competitors can do. The ultimate result is that BU locally owned bysesese is often restless when a large box of box is built somewhere in the area, because it means that local businesses will be reduced to the service of specialized TRHoly or completely out of business.
The category of the category can also be a product that becomes so popular that the brand itself becomes synonymous with the product itself. As a result, many consumers pay little attention to competing products and almost automatically reach the brand product. The phenomenon of this type often takes years, but as soon as the brand is fed in consumers' minds, it is almost impossible to undermine the control of this product on the market.
There are some advantages for the development of the category killer. As applied to companies, the category killer can often provide products and services at significantly lower prices than competition. For Consumers working with limited household budgets, that is, they are able to buy more of what they need without actually spending more money. Many households with different levels of income becomes to store large boxes from the needPoeting their available financial resources a little further.
The disadvantage of the category killer is that it minimizes consumers' options in terms of where they can buy. As a category killer appears on the market, the first competitors who suffer are usually locally owned businesses. Many of them simply shut down. This type of situation has led some communities actively against the construction of large boxes in its cities, as a way to maintain the idea of choosing for consumers and a free business for business entrepreneurs.