What is the widespread marketing mix?

The enlarged marketing mix is ​​a combination of elements that make up a campaign to sell the product. It is an extension of the original marketing combination of product, location, price and promotion and adding other factors that can affect the success of the campaign. Companies that are preparing to start new campaigns must think about how to organize them, given the product, the company's reputation and the market. The failure to collect the right marketing mix can result in a catastrophic introduction to the market.

In the mid -20th century, traders began to explore "four PS" as they are known. The product itself, along with the price range, is important, as well as placement in suitable places and promotion to address consumers. Other elements of the widespread marketing mix may include people, physical environment, processes and customer service. In accordance with the topic of PI, marketing professionals have developed a number of widespread marketing mixes, including Seven on 27 PS.

Expanding the concept of marketingThe mix is ​​important for companies that want to adapt to the new markets. For example, only the placement of the product in stores is not enough. The manufacturer with retail stores must also think about the physical environment and layout. The trade should mediate the right look and feeling, which should lead consumers to build positive contexts with the brand. Products inside the store should be displayed logically and consistently, customers would first check in places if they were looking for specific items.

Process control can also be important for the marketing mix. This includes monitoring of production phases for safety, efficiency and other factors, such as whether the company follows internal standards. A company that wants to be able to market ecologically to market products must add to its widespread market control processes Mix to ensure customers that it is responsible and implemented measures to protect lifethe environment.

Companies with internal marketing departments can discuss extended marketing mix and steps that need to be undertaken to prepare for the planned edition. This can change every time you release, even if the company wants to maintain an overall consistent picture. External consultants can also be involved in this process, as companies can hire them for specific campaigns or offer help with a picture. A strong widespread marketing mix can be the key to the successful campaign and the longevity of the company's position on the market.