What is a donor pyramid?

The

pyramid of a donor or donor development is a standard method for generating dollars for fundraising in the 21st century. It is a direct way to look at the public, from the base of the pyramid, where all types of donors are located, to the top, where they can only live the most generous lifelong benefits. Although the pyramid provides one way of analyzing a group of potential donors of the organization, other methods approach the cultivation of the most donors who are able to give more than once.

When an organization tries to attract the greatest attention to build its wealth, it will look anywhere and everywhere. This approach can be documented by a donor pyramid that accumulates every potential donor into the regular season of the pyramid. As the pyramid performs and narrows, these sections represent a gradually decreasing number of repeated donors, generous one -off gifts and so -called older donors above. These benefactors represent the Smalest number of the total organization donor.

For more diversified but targeted fundraising, the organization could consult its donor pyramid. This will allow representatives to concentrate their efforts on repeated donors who have shown the most associated with the mission. The organization could also use the pyramid to perform universal sending, which goes to cross sampling of households that may not know about the cause. In this way, Fundraisers can try to connect with donors of all economic means-small one-off donations to gifts from people who will continue to grow to older donors. The model helps organize its efforts to address people in each segment of the pyramid.

This is just one model used by fundraising professionals who have so much time to raise as much money. Another model, called Kite, will take the ICOTHVAR niche-wide at the top with heritage and regular dollar donors and thin on the bottom with potential one-off or double donors. Using thisThe model instead of a donor pyramid can focus their efforts to make the donors who have contributed most to the organization over time are those who are most likely to give again.

6 Use of this method to visualize the donor fund, unlike the donor pyramid, allows fundraisers to devote the most time to growing the right relationships. Most often organizations quantify income using both models to visualize that marketing effort works and which are not.