What is a pure game?

Pure Play is a term used to describe a company that decides to concentrate its resource investment in a single business line. This type of phenomenon is often observed in retail, specifically online retail. Rather than providing a wide range of consumer products, Pure Play offers one type of product. Although this model can be very successful, the company also leaves a more open risk of failure if the limited product line loses kindness with consumers.

Unlike a pure game, conglomerates that offer a diverse range of products may also be very successful, remaining less vulnerable to consumers' taste changes. This is because there is a greater possibility that because one particular product line is experiencing a decline, it gets attention to another product line and generates additional sales. For example, an online retailer offering an eclectic mixture of packed food, over a counter and a range of TS disputes would have a better chance of solvingShifts in demand than a retailer who has sold one product such as hard -binding books.

Although there are risks associated with the access of a pure game, there are also a number of potential advantages. Because the company focuses on a specific type of product line, there is an opportunity to capture a larger share in this market. By becoming an established leader in this market, business can effectively affect consumer expectations and determine the standard that all other competitors are assessed. In the best case, this set of circumstances can be maintained for many years, which allows the company to build a reputation as a marketing that limits the product line, simply because of easy brand recognition.

In some cases, the access of pure game can be particularly effective wslepice comes to release new types of products. For example, if an entrepreneur develops a newTechnology, which is very likely to attract consumers, can establish copyrights on this technology and establish the company as the only manufacturer and distributor of this product. Assuming the product attracts loyal follow -up, copyrights help reduce competition and allow the entrepreneur to earn a lot of money. This set of circumstances will continue until someone develops another process that produces a product that offers consumers the same results. Even then there may be a recognition of goodwill and the market that a pure game has built interim