What Is a Retail Marketing Strategy?
Retail sales strategy is a general term for all measures, means and methods to promote the sales activities of retail enterprises.
Retail sales strategy
Right!
- Chinese name
- Retail sales strategy
- Object
- Retail sales activities
- Definition
- General term of measures, means and methods
- Content
- Targeted strategy
- Retail sales strategy is a general term for all measures, means and methods to promote the sales activities of retail enterprises.
- Retail sales strategies include:
- 1. Targeted strategy: According to the different situations and needs of different customers, take appropriate service methods and actively promote and introduce products to persuade them to buy.
- 2. Heuristic strategies. When the salesperson's specific requirements for the customer's purchase of goods are not clear enough, he should pay attention to observe the customer's movements and expressions. Listen carefully to the customer's inquiries, ask carefully selected questions to test the customer, and try to choose the right product for it. Progressively observe the customer's response, and then persuade and publicize according to the customer's response to make purchase behavior.
- 3. Inducible strategies. The salesperson uses the acquired product knowledge and product introduction skills to address customer concerns and questions about the product. Euphemistically induce persuasion to shake customers' reasons for dissatisfaction. In order to achieve the demand and achieve the purpose of purchase.
- 4. Price adjustment strategy. It is affected by factors such as market competition, changes in product sales seasons, and changes in customer spending preferences. Increase or decrease the price within the scope of pricing rights to attract consumers to buy.
- 5. Differential strategies. Retail companies provide customers with a product or service that is different from other companies to expand the sales of products; customers are unfamiliar with the product, and actively introduce the performance, characteristics, quality, use and maintenance methods of the product to enable the customer to purchase.
- Carrefour pays special attention to the localization of its branches. From the employees to the merchandise to the display of the shelves, the localization of Zhan Weishi, the manager of Beijing Carrefour Marinda Store, believes that the localization of employees is more likely to integrate the company's business philosophy into the business, and local employees in Yuegou are more aware of the local culture, Habits, customs. Every time Carrefour decides to open a branch, it has to carry out detailed and strict investigation and demonstration of local culture, living habits, purchasing power and other factors. Carrefour CEO Bernard said: "A retail branch is the epitome of the country in which it is located. The branch must adapt to the local cultural atmosphere." In China, Carrefour branch vegetables will never be cut across Europe. The method must be the Chinese oblique or vertical cut method. In Brazil, Carrefour s eggs will never be layered, because according to local customs, eggs should be placed in a single layer: more than 90% of Carrefour s products are purchased from local suppliers, and their display is also based on local consumption habits and Consumption psychology: For example, in China, consumers like to choose their favorite products from a large number of products, and then buy. In order to cater to the Chinese consumer's habit of "selecting", Carrefour's cargo nest has increased the supply of similar products to facilitate customers' purchase.