What Is a Sales Mix?
Also known as "supporting sales." Refers to a way to sell related products in groups. The combination of products should be based on the needs of consumers and combine certain products with a certain internal relationship. For the needs of married consumers, the beddings required for marriage can be sold as a set, or furniture can be combined with refrigerators and washing machines Wait for the combination to sell in one set.
Sales mix
Right!
- Chinese name
- Sales mix
- Foreign name
- Marketing mix
- nickname
- Package sales
- Meaning
- How to sell related products in groups
- Also known as "supporting sales." Refers to a way to sell related products in groups. The combination of products should be based on the needs of consumers and combine certain products with a certain internal relationship. For the needs of married consumers, the beddings required for marriage can be sold as a set, or furniture can be combined with refrigerators and washing machines Wait for the combination to sell in one set.
- Refers to a set of controllable tactical marketing methods used by enterprises to achieve the desired response in the target market.
- The marketing mix can be divided into four groups of variables:
- Product
- Price
- Place
- Promotion
- The marketing mix- A framework describing the different elements that marketers need to consider.
- include--product, price, promotion, distribution (price), people, process and physical evidence.
- textbook <Marketing> 2010, Elliott, Greg. WILEY. Australia.
- Adopting this sales method can not only expand the sales volume of products, but also provide convenience to consumers, and it is an effective promotion method. However, we must be careful not to sell high-quality and low-price commodity portfolios together, otherwise it will affect the corporate image, which will affect its product sales.
- The combination of products must be the products that customers need, and there must be some internal relationship between them.
- Its advantage is that it is conducive to expanding product sales and providing convenience to customers, but it is not appropriate to sell inferior or unmatched products with a combination.