What Is a Strategic Imperative?

Strategic decisions are decisions on major issues that affect the overall and long-term development of an enterprise. It is a non-programmatic, risky decision. It involves major development issues, business principles, business goals, product development, technological transformation, market development, corporate turnaround, and human resource development, which are major issues related to the survival of the enterprise. Therefore, we must pay attention to relying on collective wisdom in decision-making and carry out strict feasibility demonstration. When making strategic decisions, we must pay attention to: (1) Fully consider the operating environment factors of the enterprise (including economic factors, political factors, scientific and technological factors, legal factors, and social factors, etc.). (2) Combined with the internal conditions of the enterprise (including: human, material, financial, natural conditions, technical patents, trademark reputation and other operating resource conditions, the company's production capacity, technical ability, sales ability, competitiveness, adaptability, and management level, etc.) Carry out careful analysis and research. ^[1]

The three elements of strategic decision-making

SWOT model , (also known as

Strategic Decision Course Case

In today's world, the rapid development of new and high technologies, the accelerated pace of economic globalization, and new trends in political and economic development at home and abroad have emerged. Facing the current financial crisis and the real estate market change, how should companies respond? The growth of managers must be ahead of the development of society; the thinking of managers must be ahead of the society's perception. How to calmly face market competition and how to deal with corporate management easily? The objective situation requires the industry elites to constantly transform their thinking and enrich their thinking to meet unprecedented challenges.

main content:

1. How to Deeply Understand Enterprise Strategic Management

Strategy --- for a relatively long period of overall decision

The strategy has the characteristics of guiding, overall, long-term, competitive, systematic and risky.

2. Research on managers' mental models

Managers' mental models influence different types of strategic decisions that determine company performance

Thought-Action-Habit-Character-Destiny

3. Competitive advantage and core competitiveness

Competitive advantage is a series of factors or capabilities that make the company consistently better than its competitors

Core competitiveness is valuable, scarce, irreplaceable, and difficult to imitate

4. How to carry out strategic planning in the current situation

Facing today's changing economic environment, using multiple analytical tools to solve corporate strategic planning problems

5. The choice of corporate competition strategy at the current stage

Learning from the success and failure strategy cases of Chinese and foreign enterprises, clarifying the strategic significance, and choosing a strategic management model that is suitable for the development of the enterprise ^[2]

Strategic Decision Expert

Lai Weimin, a well-known economist, director and professor of the Research Center of the School of Business and Business, Peking University, the leader of the "Business Strategy" team at Peking University, a distinguished expert of the China Enterprise Federation, and a visiting professor at Tsinghua University. In recent years, he has been committed to the research and practice in the field of economic management. He has hosted and participated in many provincial and national projects such as "GSP System Development", "Dynamic Economic Model Research", and "Pharmaceutical ERP Development and Research". Recently published articles such as "What's going on at Pudong Airport", "When the crisis bottoms out, how do we lay out", "Opportunities and strategic choices in the post-crisis era" and other articles have a greater impact on the domestic economics community.

Professor Lai has been an executive in a number of well-known companies and has extensive experience in corporate management. Visited and surveyed thousands of companies and established a large number of research models. He also serves as a management consultant for a number of companies, and actually manages strategic planning, marketing planning and system construction of the company. For many years, Professor Lai Weimin has been the lecturer of the president of Peking University and the president of Tsinghua University. He is the lecturer of national qualifications training courses such as national financial director, human resources director, marketing director, and professional manager. Speakers of Engineering, National 653 Training Project and various large forums and seminars. Professor Lai has taught thousands of lectures throughout the country, is knowledgeable and has rich practical experience. More than 100,000 trainees from all over the country have accepted Professor Lai's ideas at the scene. A large number of entrepreneurs have taken their courses to make their own businesses out of trouble and achieve double their wealth. Professor Lai is good at combining innovative theoretical thoughts with practical applications and working with everyone to complete the process of transforming management thoughts from abstract to concrete and from theory to practice. ^[2]