What Is an Advertising Brief?

Advertising, as the name suggests, is to advertise it to the general public. Advertising is broad and narrow in its meaning.

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The word advertising, according to research

Taking advertising campaign participants as the starting point, advertising components include: advertisers, advertising companies,

Through newspapers, radio, television, movies, street signs, display windows,

One is the basic element, also called the dominant element. It expands the atmosphere of advertising culture through information sources, information, media, channels, objects and feedback, and strengthens the comprehensive functions of advertising. The other is a hidden element. It further expands the function of advertising culture through emotional factors, psychological factors, space-time environment, cultural background, and authority awareness.

The source of information that constitutes the dominant element of advertising culture refers to the source of information release, that is, advertisers, social organizations or individuals who want to publish advertising information, mainly companies and enterprises in modern economic society. Information in explicit elements refers to the goods, services, ideas, or

The consideration of different situations constitutes different choices for advertising. Advertising expert Harsbert Hase cited four commonly used methods:

(1) Percentage method:

Calculate the advertising expenditure based on a certain ratio of sales or surplus balance in a certain period.

When using sales as the standard, you can use the average of the previous year or the past few years.

Advertising planning is to achieve better promotion results with lower advertising costs. Advertising planning, including analyzing advertising opportunities, identifying

Advertising has a special meaning when it exists, it can convey flat information, brand and image to attract consumption. It mainly includes the following aspects:

• Accurately express advertising information

Advertising design is a highly practical subject, with a clear purpose, and accurate communication of advertising information is the primary task of advertising design. In modern business societies, the vast majority of information about goods and services is transmitted through advertising.

On September 02, 2015, the new Advertising Law was officially implemented. Compared with the previous "Advertising Law", the new version can be said to be stricter and the penalties will be greater. In today's sky full of advertising, the phenomenon that businesses are no better than products than bragging may have to stop. The new advertising law has been said. In the future, the following chaotic phenomena are not allowed to appear in advertisements!

I. Endorsements for children under 10 years of age

With the popularity of reality shows, more and more "Meng Wa" began their own star road. However, after the new "Advertising Law" is formally implemented, these advertisements will no longer be able to be played, because it will be illegal to use a minor under the age of 10 as an advertising spokesperson.

Second, the stars themselves have never used it

"Which excavator technology is better?" This slogan is familiar to us, but the new "Advertising Law" stipulates that when an advertising spokesperson recommends goods and services in advertisements, they must comply with this law and relevant laws and regulations, and must not Recommend unused products or services. If Mr. Tang endorses this product again, he will go to the school to receive personal training.

Coincidentally, advertisements such as a male star endorsing sanitary napkins and making money for women will also disappear. You have to say you have used it before you believe it!

Third, Internet advertising can not be closed with a single click can be fined 30,000 yuan

Recently, some annoying websites have pop-up windows, corners, floating, and sometimes you can't find a small fork to turn them off. This time the new "Advertising Law" stipulates that when using the Internet to publish advertisements, the closing sign should be clearly marked to ensure one-click closing. Offenders will be fined between 5,000 yuan and 30,000 yuan.

4. Advertising without professional data is prohibited!

"Sterilization rate is 99%", "One section is stronger than six sections", "One night only needs one kilowatt-hour" ... In many advertisements, various "professional data" of unknown origin can be seen to support the advertisement effect. From today on, if you ca nt make sense, you ca nt do so.

The new "Advertising Law" stipulates that data, statistics, survey results, abstracts, quotations, and other citations used in advertisements must be true, accurate, and clearly sourced. At the same time, if the content of the citation has a scope of application and a valid period, it should also be clearly marked.

V. No endorsements for advertisements of medicines and health foods

The new law explicitly forbids the use of spokespersons in the advertising of medicines, medical devices, medical services and health foods to make recommendations and certifications. ^[3]