What is the audience profile?
"The profile of the audience" is a term used to describe the characteristics of those who read, view or listen to the medium, such as a TV channel or magazine. Such a profile generally contains economic information, such as approximate revenue, house ownership, car ownership and purchase formulas. It may also contain information on social habits and geographical locations. The audience profile can be particularly important for advertisers who want to display their ads where people are likely to buy their products or services. General social and economic information about the audience of various media resources can greatly help advertisers choose the most effective location for their advertising.
The audience profile can be useful for advertisers for various reasons. Economic information about the audience allows advertisers to assess whether readers, viewers or listeners have financial resources or products or senabilities. For example, knowledge of domestic or car ownership provides information about ZDAnd the advertisers should try to sell home or car products. The audience profile can also reveal that many readers, spectators or listeners have different primary languages and that simple ads can be better than especially smart.
Some advertising companies have the department devoted to the collection of information about their audience, while others buy such information from third parties. Some of this information may be in the form of detailed audience profiles, but sometimes only demographic information such as age, gender and race is needed. The audience profiles are the central point of the business plans of many advertisers, as it is difficult to make informed decisions on where to advertise without knowing someone's audience relatively well. There would have to be a large number of advertising process without research or pse.
In some cases, new media sources try to introduce ODRázek and provide information or entertainment that attracts a specific audience profile. For example, many businesses and media resources seek to create a certain type of audience based on the content they provide. For example, the desired audience profile is particularly important during the design of the website, especially if the site sells a product or service. Designing a website with a particular target audience often leads to a website that is easier to use and less intimidating than the designed randomly or without a specific plan for the audience.