What Is an In-Store Promotion?

In-store promotions are aimed at increasing sales in the short term. It is usually in the form of one-to-one promotion and customer. Most of the activities are implemented in stores.

In-store promotions

In-store promotions are aimed at increasing sales in the short term. It is usually in the form of one-to-one promotion and customer. Most of the activities are implemented in stores.

Chinese name

In-store promotions

Use

Increase sales in the short term

Area

Store

Object

customer

Long-term promotion: Long-term promotion of a certain brand or product in the store to maintain high sales. Short-term promotions: Temporary promotions for new product launches or seasonal events that increase sales in the short term and maintain high sales for a period of time.

1. Closer to consumers, it can accurately communicate the characteristics of products and the differences with competing products to consumers, affecting customers' purchase orientation.

2. Know more about consumers, and their timely feedback helps us launch targeted promotions. For example, a pet food brand, the product packaging is opaque plastic bags, customers can not see the raw materials inside, after the promoters prompt response, we quickly made samples of transparent packaging to facilitate customers.

The in-store promotion is mainly a one-to-one form, and the knowledge, experience, smile, and affinity of professional promotion staff can infect consumers to make purchase decisions unknowingly. Therefore, a single promoter can determine the effectiveness of the promotion. Therefore, the training and effectiveness evaluation of promoters is particularly important.

Purpose of in-store promotions

1. Improve the popularity and acceptance of products and establish a professional image.

2. Increase product sales, increase store confidence in our products, and enhance customer relationships.

3. Promote potential customers to taste products, stimulate product usage and market penetration.

4. Maintain the existing customers' attention to our products and increase their usage and recognition.

5. Investigate consumer evaluations and responses, and obtain demand information to help us further improve our products and services.

Promotion has become an indispensable means of merchandising. The following specifically talks about the in-store promotion methods and in-store promotion techniques.

1. Display: The code of promotional products is plump, neat, adequate, and properly matched, and pay attention to the art of product display to make it attractive. For example, in the pile head and end products, choose to match some related products, such as selling Christmas trees with display Christmas lights, selling children's toys with display children's candy, and so on.

2, the price is obvious, such as attractive POP billboards, POP advertising is the second salesman, product sales are closely related to POP advertising, because POP advertising can create a good point of sale atmosphere, by stimulating consumer vision and touch , Taste and hearing, arouse consumers' desire to buy, while making consumers feel the joy of shopping. POP information will have a great impact on consumers' purchasing behavior. The data shows that more than 95% of consumers will forget the specific signals of the original memory image when they are at the sales site, and hesitate in front of various brands. . So 45% of consumers decide to buy goods on the spot. In fact, the research results of foreign research institutions show that the sales of POP-advertised products are significantly higher than those without vivid display during the same period, with the highest reaching 425%.

3. Selling at the peak of sales, answering customers' inquiries enthusiastically, and recommending products to customers sincerely (taking each customer's inquiries as a chance to promote merchandise and a good opportunity to improve sales performance). The promotion is not only completed by displaying the special-priced products. Some very favorable products require the on-site sales of personnel, attracting the attention of customers, proactively selling to customers, and creating an atmosphere that everyone is selling.

So as to infect and influence more customers to watch and buy. The fall of 1999 coincided with the launch of Beijing Jiubao Tao. There was no promotion on the first day, but dozens of kilos were sold in one day. The next day, I volunteered to go for a promotion. The price did not change, but I yelled with a horn and told the customers that peaches are air-freighted and very fresh (show the air-freight sign to the customer). As a result, more and more customers were watching and selecting, and they sold hundreds of kilos that day. This is the result of active promotion and creating an atmosphere.

4. Giveaways. Lottery prizes, tastings and other activities create an atmosphere of selling and singing and attract and stimulate consumers to shop. The success of the event largely depends on whether our sales staff has new ideas every time to attract customers, whether there is a high enthusiasm to encourage customers to participate, and whether there is humor and sincere language that infects customers. All promotions should be a pleasure, a service, not just a game, a routine job.

5. In-store radio background music: Especially for festive days such as New Year, it is necessary to play festive, cheerful, and relaxed music, improve customer shopping enthusiasm, and cooperate with the sales activities on the floor to create a very warm sales atmosphere.