What are the advantages of customer satisfaction?
The advantages of customers' satisfaction for the company are difficult to overvalued. They can be grouped into four categories: storage of customers, saving advertising, price buffer and business news. These advantages are available to managers who actively cultivate a positive experience with customers.
The high degree of maintaining customers is usually the main goal of the company. To implement the program for the customer's retention program, it will attract participation in the whole company. Many businesses spend a significant part of the marketing budget, which is trying to earn the benefits of customers' satisfaction. Customer retention statistics can be difficult to obtain and these studies can be misinterpreted. Introduced customers are already aware of business and do not have to change established shopping habits. Customer service is a key cornerstone of the NEW Customer's New State for an established customer.
about 20% annual growth can b bI am attributed to careful care of existing customers. Explosive growth rate in the range of 50% to 100% per year requires more advertising and promotional efforts focused on a new customer. Advantages of customer satisfaction to the top in these companies with rapid growth. Social media marketing itself can create or break a new product because thousands of unknown people provide approval or point to shortcomings of the latest market entry. The evaluation of high approval from a well -linked user can send the supplies of the provider rising and cash registers.
Price sensitivity, as one of the often perceived advantages of customers, can actually increase with the increase in customer satisfaction levels due to higher expectations of established, satisfied customers. The capacity of sensitivity to the price or increased price tolerance can come from noticeable changes at the level of customer satisfaction. Customers watching the company's increased effort to improve customers' experiencemore often accept prices.
Customers can often offer a unique source of feedback to the company owner. If there are suitable communications, customers will have freely constructive criticism. Business Intelligence could come from comments or customer observation.
Consumers are often the first to know about new competitors, new techniques or new technologies that can endanger the basic products and services of the company. Focus groups can detect these basic knowledge, as well as questioning, data mining and other market research methods. Owners of businesses can often get at least some of this information communications with their own customers. Complaints should always be resolved as quickly as possible to maintain customer satisfaction.