What is the economy of attention?

Economics of attention is the theory of human attention and processing of information that considers human attention to a limited source that must be carefully managed. This theory of attention and information processing is highly relevant in various fields, including advertising, web design and management. For example, in a web design, a designer who follows the attention of attention could try to design a website with minimal distraction to ensure that the attention of the site user is focused on the right places. The web designer wants to make sure that the user spends his limited attention only on what he wants to see. It is basically an economic trade with attention for some form of information.

The main concept of economics of attention is that attention is an economic source that can be traded. However, the consumer trades available attention for information, not for a tangible product. An advertiser or other individual trying to show information about something must athemic to make this informationIt paid off the investment of attention. Thus, the strategy in the economy of attention usually involves ensuring that the information information requires only a small investment of attention or that the information presented is presented well enough to justify a larger investment. A large investment in attention can lead to a more tangible financial investment in the future.

"information pollution" is an important term in the economy of attention, which concerns the presence of a huge amount of irrelevant information that people are exposed to daily. For example, e -mail spam is a form of information pollution. Many people who have signed up for the theory of the economy of attention believe that it is particularly bad, because it costs nothing, it is not required and steals valuable attention to more important information. Many also feel that SPAM and other forms of formation's formation pay attention to the viewer, which is a valuable economicIt offers little or nothing in return and in return, and therefore harms the economy of attention.

Advertisers and others who have in mind the theory of economics, when they do their job, tend to place great value on relevance. Information such as advertising or website is more likely to provide the user with a value and evokes an investment in attention if it provides something relevant to the user's interests. Some advertisers try to make their ads relevant to as many groups of people as possible. Others, on the other hand, focus on a high level of relevance for a smaller group.