What Is Attention Economics?

Attention economy refers to a special economic model in which a company maximizes the attention of users or consumers by cultivating potential consumer groups in order to obtain maximum future business benefits. ^[1]

Attention economy challenges the traditional economic laws, and believes that the natural laws of the economy will mutate in the network age. The dominant scarce resources of the traditional economy are changed from physical factors such as land, minerals, mechanized equipment, and high-tech factories to "attention."

In the process of turning attention into economic value, the media is both the main owner of the attention and the exchanger of the attention value, so the media economy is an economy based on attention. But in today's information-rich society, attracting people's attention often forms a business value and obtains economic benefits. Therefore, in the economy, attention often becomes an economic resource. In this sense, attention is "Put mental activity on specific information items. These specific items come into our consciousness and draw our attention to specific items, and then we decide whether to take action. If you don't consider doing something about something, A certain action does not even take note of the existence of this thing. "And the economic model formed by this kind of attention is the attention economy.

Further, the attention economy refers to an economic model that attracts the attention of users or consumers to the greatest extent, and cultivates potential consumer groups in order to obtain the greatest future business benefits. In this economic state, the most important resource is neither the traditional monetary capital nor the information itself, but the public's attention. Only when the public pays attention to a certain product can it become a consumer. Products, and one of the important means to attract the attention of the public is visual competition, which is why the attention economy is also called "

1

Internet marketing refers to various business marketing activities related to product promotion, sales, and services carried out by companies, suppliers, and other commercial organizations using computer networks as channels and using network and multimedia technologies. The emergence of network marketing is a revolution in marketing, which has changed the concepts, models, methods and marketing environment of traditional marketing. Moreover, online marketing has advantages that traditional marketing cannot compare to, such as the fast transmission of marketing information, low marketing costs, the interactivity and globality of corporate and customer communication, and the vividness and image of online marketing.

However, in the information explosion and product-rich online virtual economy and information society, good wine is also afraid of alleys. How to capture consumers scarce business resources has become the key to the success of online marketing. The emergence of attention economy has a wide-ranging influence on the development of online marketing, which is specifically manifested in the following aspects:

1.

First, attention is not shared and cannot be copied. An enterprise cannot borrow the attention resources of another enterprise because the attention is for a specific company or product.

Second, attention resources are limited and scarce.

Third, attention to resources is easy to follow. Customers can influence each other and communicate with each other, which can promote attention to the mainstream and focus.

Fourth, the calculation of attention is vague.

Fifth, attention can directly generate economic value.

Studying the needs of enterprises and serving them has become a new fashion. The transfer of attention has given a new interpretation to the attention economy: Only when the business goes smoothly and has better benefits can the economy truly flourish. The superficial understanding of the attention economy is that it is naive to say that attention must bring benefits. It seems that only attention that brings benefits can be called economic. In this way, the Olympic Games has become a representative of the attention economy, and movies and football games have become the best examples of the attention economy ^[5] .