What Is Online Behavioral Advertising?

Behavioral advertising is based on behavioral art, adding commercial elements to behaviors, rationally mixing commercial elements in behavioral arts, marrying goods or corporate ideas with behavioral arts, and carefully planning shots or print advertisements. , To make the work reasonable, unexpected shock effect. It is a performance advertisement, which is comprehensively introduced and analyzed through exhibitions and other situations. In this performance art exhibition, it has sufficient information and advertising content.

Behavioral advertising

Performance advertising is derived from performance art and can be said to be a branch of performance art. The so-called performance art, also known as action art, body art, performing art, etc. The current common usage abroad is Performance Art. It is an artist who uses reality itself as a medium for artistic creation and continues for a certain period of time. During the performance of the body as the basic material, through the artist's own body experience to achieve a kind of communication between people and things, and the environment, while communicating some non-visual aesthetic connotations through this communication. In China, performance art has gone through the period of anti-art in 1985 and the period of exhibition of artists' living and life after 1990 and the period of artists participating in social activities. Nowadays, performance art has begun to get rid of primitive and barbaric expressions, and enter a higher social level from self-entertainment, and its new turning point has gradually surfaced.

The subject of performance advertising must be human, because the subject of performance art is also human.

Of course, the number of people depends on the situation. Maybe the theme of the whole idea is not that performance art doesn't just perform there stupidly. If you do nt know it, you may mistakenly think it is insanity. Even transcending moral behavior to express an idea, a concept, a state, an attitude. Only talent can think about these complex issues.

People as a

1. On-site

The location of behavioral advertisements is generally not in dark studios, but in outdoor or downtown areas that are completely in pursuit of natural conditions.Because behavioral advertisements are not meant to be gorgeous sets and professional performance talents, they are It is a kind of communication and communication between people and nature, and a kind of thought transmission. Therefore, behavioral advertising is the interaction between people and people outside the field, and it is a form of advertising that is completely "visible."

Exaggeration

This is an obvious feature. If behavioral advertising is not exaggerated, not special, does not conform to common sense, and is not creative, how can it attract attention? Performance art is originally a form of eye-catching advertising, which also meets the essential requirements of advertising, so the two can be seen as they are. However, we do not advocate behavioral advertising styles with masochistic and bloody themes. Although they have a shocking effect, they are not in line with people's acceptance habits and moral bottom lines.

3.Openness

The performance artist is not like the painting artist on the shelf, most of the time, he is locked in the room and "lonely" to carry out his own artistic creation. It is in the open space-time environment-streets, squares, etc., that they release their immediate and unrestrained emotions in public, and pay attention to and emphasize the quality of the behavior process. Therefore, behavioral advertising treats people as a new form of media and as an expression medium, in the pursuit of a completely open state, through their own speechless behavioral language, to cause audiences to reflect, resonate, and then share, Transmission to achieve the effect of one-to-one, one-to-many virus transmission.

4.Commercial

The nature of advertising is commercial, so the nature of behavioral advertising is also commercial, which is a fundamental point that distinguishes it from performance art. Behavioral advertising pursues the natural unification of the creative and behavioral connotation of the form itself and the brand's proposition, and it expresses a business proposition and viewpoint.