What is online behavioral advertisement?
When the company uses information collected from the computer's preferences to adapt a specific ad to the user, it is considered an online behavioral ad. Information is collected via the Internet when the user searches for a website. Users are then displayed by ads that correspond to their previous search, making ads targeting and more successful. Behavioral advertising has been successful specifically because it corresponds to advertising for what the user is looking for, but some users consider it an invasion of privacy. Network advertising is similar to advertising for behavior, but on a much larger scale. Information about these searchs can be collected on the web using different means. Two of the most popular methods of collecting user information are using computer cookies and creating a database with IP (IP) and IP) and IP) and MAC Access Control (MAC), which are then connected to the data collected. For example, if a user has made a search specificUniversity, web server can display banners and links to this college. If there are no ads that specifically coincide with the search, similar ads-may be displayed for nearby universities or distance learning programs.
Online behavioral advertising was a successful online advertising method. This is because it focuses on Internet users and provides them with ads that they are more likely to click rather than bombing with random ads that have only a slim chance of clicking. Some consumers do not see it as an advantage. Instead, they feel that collecting information about their online search and activities is a violation of their privacy. Computer users who want to avoid online advertising for behavioral ad
Network advertising works on the same principles as online behavioral advertising, but on a larger scale. Many webPages can be run on the same network or server. When a user takes a search or approaches a part of one site, the user sends advertising of a similar nature whenever it approaches another site on the same network or server. If online advertising appears on one site and not on the entire network, it is referred to as on -site advertising.