What is the audience segmentation?

The audience segmentation is the process of distributing a large group into segments based on shared properties to better analyze the response data. This process is often carried out to determine the reaction of the audience to consumer products, but can also be performed to analyze the audience data on social concepts and political ideas or candidates. Using the audience segmentation, research analysts are able to divide large, often intricate responses to targeted sections that can inform about marketing, product or media decisions.

segmentation can be performed on a wide range of criteria. Common categories for the segmentation of the audience include age, gender, level of education, intake level, geographical location and political affiliation. Segmentation is usually defined by several criteria, such as the segment of women between 18-49. Because such a segment may include millions of women with very different backgrounds and opinions, they are psychological and behavioral characteristics of frequentYet creatures of more specific groups. For example, a manageable subcategory can be women between 18-49, which identify themselves as democrats.

The audience segmentation is often performed to create targeted marketing and advertising. If a political candidate seems to test poorly in women, segmentation based on surveys can show that real weakness is in free mothers with low income. In order to improve the performance in this segment, the candidate may have to focus on problems that could be considered important by free motifs with low incomes such as affordable health care, maternity leave and tuition assistance programs. All of this can be problems that a politician feels very strong, but by emphasizing their importance, the campaign from this particular segment can deduce a better reaction.

although primarily considered consumer product and political cords, segmentation of the audience withHe often also uses targeted health initiatives. If the Health Care Initiative is aimed at supporting testing on sexually transmitted diseases (STD), there would be no point in advertising a campaign on children's television channels or in areas mostly populated by older adults. Since the most vulnerable groups are young, sexually active adults, the audience segmentation can help create advertising and services aimed at this group. Similarly, an epidemic that disproportionately focuses on infants and older people could get medical officials to use the audience segmentation to determine the priority approach to the vaccine.

Although segmentation can be a useful tool, it is not controversial. Some say it encourages traders to consider people to be homogeneous groups rather than individuals. It can also reduce creativity on any market as financiers can more likely invest in the ideas and concepts we tested with certain segmentsin the past, rather than risk when creating an innovative concept.