What is behavior segmentation?

Behavior segmentation is a marketing method that consumers are categorized on the basis of shopping habits. The purpose of this practice is to identify groups for targeted marketing, such as promotions, special packages and other incentive programs. It is one of the five different phases of marketing segmentation, others are demographic, psychographic, natural segment and adaptation. Behavior segmentation is one of the first steps in the marketing process where scientists determine the existing consumer base and which products wish before moving to the Cyle production.

Several consumers' activities are examined in the process of behavior segmentation. The researcher can study sales data to determine what a certain group is buying and when, where and how often they buy. The aim is to collect data only on the basis of the actual consumer relationship with the product.

, as is based on observation of activity, segmentation of behavior can be one of the simplest methods of marketing analysis. Its purpose is to exportInout understanding the customer segment based on how it works and responds to various factors involving the product to be sold. This is against methods where consumers' behavior is the starting point for determining beliefs, motifs and other factors that inspire the purchase.

Although the data collected from the behavior segmentation can be useful in itself, they are more often used as the third phase of five different types of marketing segmentation. The rating scale will organize them between reactive and predictive behavior. The first phases are most reactive and the phases further along the scale becomes predictive. Phases can provide scientists with both a large image and a detailed view of a certain type of customer based on different types of observation and collecting information. The behavior of segmentation is like a category that is least likely to be influenced by an opinion or hearing because it is based on real data.

Five types of marketing segmentation have its own focus: observation of groups form the core of the demographic phase. The psychographic phase consists of data collected from consumers through surveys and interviews. Behavioral segmentation falls to the center of reactive on a predictive scale. Then there is a phase of the natural segment that relies on the customer to provide inputs of what is desirable in a particular product and how it applies to them. The last phase is the adaptation where the product is made for specific customer specifications.