What is the brand personality?
The personality of the brand is defined as the features of a human personality associated with a specific company or product that helps to transform a simple product into lifestyle choice. These qualities provide a connection between a customer and a company inviting the customer to return to a specific company to meet his needs or needs. This usually develops through marketing, both in types and advertising content and where the product is on the market. The most common features attributed to the brand are credibility, entertainment and exciting and intelligent, sophisticated and youthful. In addition to specific features, the personality of the brand is often aimed at creating a lifestyle for customers by subconsciously convincing that by purchasing a particular brand, they are associated with these same persons. Once the company begins to excel in its particular product, the same product can be divided into other areas and create a type of culture for customers. Outdoor sports companies sellingEveryday clothing and household clothing are an example of how the brand's personality can expand to the choice of lifestyle.
specific features are associated with the customer on an emotional basis rather than practical. A personality presentation that attracts customers that the product or company allows you to encourage customers to choose their specific product in front of other, similar products that can satisfy the same basic customer needs. This helps not only to draw on new customers, but also to increase the level of repeated customers. For this reason, the brand personality is also the main means of developing brand loyalty, which is necessary to create a successful established business.
Development of bossy Rand is often complicated because customers usually do not respond to think what they think. Advertisers spend a huge amount of time by examining what pictures, words and dOkonce and colors can cause an emotional reaction to the customer. A company that wishes to be considered trustworthy and competent, usually uses advertising, press ads and internet advertising that mediate an intelligent but accessible appearance. Similarly, companies that focus on adventure, young and cold often use bright colors, fast images and short phrases to develop this type of personality.
The creation of a brand personality also depends on deciding what type of customer the product will use, and then decide on what this customer base will apply to the company. This information is usually obtained through a market survey and customer surveys. Companies that sell products or services aimed at a certain generation or group in society such as free or parent aged 20 to 30 Lets will usually try to develop a brand personality that suits the desire and culture of this generation.