What is business relations management?
business relations management is a scientific approach to customer relations management. The interaction between the company and the customer is perceived in terms of quality control in order to constantly improve the relationship. Customers are not considered an occasional response to marketing efforts, but as a vital supplier chain that is a trade in life. In the management of business relations, the aim is to create a credible relationship through which many transactions have occurred over time. These relationship transactions occur both through repeated business and through recommendations of existing satisfied customers.
extensive, ongoing training is typical in this business practice and it is necessary to prepare employees for creating and maintaining credible relationships with clients. Over time, according to this theory, satisfied customers create capital Goodwill, which shares its favorable experience with others. This is called Word-Outh Advertising and is considered more effective than advertising Kampaň in terms of return on investment. According to the theory, people will tend to listen to a friend's recommendation about the attraction of the advertiser. This attracts new customers into a continuing relationship with the company.
Ever Gummesson, Emeritus Professor of Marketing and Management at Stockholm University of School of Business, in Sweden, popularized the concept of business relations through his numerous books on the subject. His theory of relations with customers has received a favorable income in the US, which in practice was widely accepted by the main corporations. In practice, this theory works on the assumption that the recommendations of the oral word play a major role in expanding the customer's offer, which through these transactions feeds on business over time. In this way, the exipositive experience of Sting customers feeds on a supplier chain and brings new customers to a convincing business orbit.
business managementRelationships can be compared with the Japanese concept of overall quality control. In the latter, production processes are controlled by a systematic process that ensures high quality production with low tolerance to errors. Intensive, ongoing, systematic staff training to follow the set of prescribed steps in the production process to create a culture of consistent quality.
In the business relationship management strategy, the same concept refers to customer relationships. The staff in the whole society is systematically trained to provide consistent, quick and star customer service. This service dates back to the customer to help the customer when selecting a product or service for both its needs and desires. Products and services support are covered with trade relations as soon as needed. With regard to future sales, representatives offer information about the latest options and innovations in products and services.