What Is Competitive Advertising?

Competitive advertising is advertising that develops secondary demand, that is, selective demand for a particular brand. When the product life cycle moves forward, manufacturers are often forced to adopt such advertisements when facing intense competition. United Fruit Company originally used avant-garde advertising to promote bananas, but its market share slowly lost, and it had to give up 20 years of avant-garde advertising and switch to competitive advertising to promote itself. Chiquita brand of bananas. ^[1]