What is a striking consumption?
Thorstein Veble, an American sociologist, wrote a book from 1899 Leisure class theory , in which he developed and defined the term striking consumption. Veblel referred to Nouveau Riche, who came out of the way to give great expenses to buy a way to a social status that would respect high -class families.
This type of striking consumption was definitely not a new device in 1899. In fact, during the industrial revolution and slightly in front of it, families who earned money often tried to jump to a higher class by performing excessive and unnecessary purchases. Dickens in our common friend is developing veneers, a family of unknown origin with all the "new bran".
The end of the civil war in the US, generally in a deep south, was noticeable consumption with a characteristic feature of carpets. People followed their new poverty, just as they held their wealth and slavery before the war. Also in depression, striking consumption was considered gross. It was the thumb of the nose that almost starved.
The 1950s in the US saw striking consumption as a process of "maintaining a step with Joneses". If a neighbor had a new car, then New with a car should get a certain status. It didn't matter if anyone needed a new car. In fact, it is a characteristic feature of striking consumption to buy things that one does not need.
economists and sociologists often quote 80. Yuppie appeared as a primary agent of noticeable consumption in the US. For example, Yuppies did not have to buy BMW or Mercedes's cars; They made to show their wealth.
Some trades take care of the person whoCEE to indulge in visible consumption. For example, the Neiman Marcus Christmas catalog can offer items such as personal nozzles, luxury holidays or highly affordable design clothing. This is striking consumption in its most obvious, because especially no one really needs these things.
In striking consumption, one object is to serve wealth. The wealth and its display become a lazy test of the condition of the person. In some circles, the consumption of the good opinion of others is striking.
ironically, some of the big spectators are now avoiding conspicuous consumption in favor of a charity organization. For example, Bill Gates is now trying to get its massive income and invest a huge amount in charity organizations. This is not a brand new concept. Andrew Carnegie, one of the robbery barons of the Industrial Revolution, spent a later part of his life by contributing most of his assets to charity concerns.