What is Conspicuous Consumption?

The so-called conspicuous consumption refers to the wealthy upper class showing off and showing their money and financial status and social status to others through the wastefulness, extravagance, and extravagance necessary for the surpassing of practicality and survival of goods Bringing glory, prestige and reputation.

Conspicuous consumption

(A consumption concept)

A friend bought a high-end car with a ruthless heart, and the price fell by several tens of thousands of yuan in less than a year. When I sympathized with him, he said that what he really felt was not the tens of thousands of dollars, but the price drop The grade of his car also fell. this

1. Conspicuous consumption has a strong pulling effect on production. Conspicuous consumption

1. Conspicuous consumption distort people's values and even cause individual corruption. When people value their wealth status and wealthy status, they must do their best to show off and compare, positioning the purpose and meaning of life on continuously meeting the ever-escalating demand for display. In many cases of corruption, some senior officials have arrogantly demonstrated their status and power.

Non-conspicuous consumption

Today, conspicuous consumption has entered millions of households, so how can the super rich show off their wealth?

Showing off must be backed by economic strength, and swollen face and fat can't show off. When a lady with a Louis Vuitton bag goes to squeeze a bus skillfully, who would believe that her bag is genuine? Being regarded as a fake name brand, it is not a show-off but a shame.

Wearing a watch with a few hundred dollars and wearing a Vacheron Constantin watch with a value of one million yuan, the function of watching time is the same. But wearing a diamond-filled Vacheron Constantin watch with a case made of 18K gold can show the owner's distinctive identity. Economists put consumption at the extreme price

Its expensive brand-name products are called conspicuous consumption. Its meaning lies in this

Fei Liu wrote a brief discussion of the conspicuous consumption thought put forward by American economist Veblen, systematically reviewed the research on conspicuous consumption from the perspective of productionism and consumerism, and pointed out the deficiencies in previous research. That is: First, there are more theoretical discussions on conspicuous consumption behavior, but relatively few empirical studies. Second, on the research object, either the richest group or the white-collar conspicuous consumption behavior is discussed. For other levels, such as Research on conspicuous consumption in rural areas is rare; third, foreign scholars are mostly engaged in conspicuous consumption research, and domestic conspicuous consumption research has basically just begun. Under the influence of decay and backwardness in Western consumerist culture and Chinese traditional consumer culture, in the transitional Chinese society, the counter-functions of conspicuous consumption are particularly fierce in terms of depth, breadth, and harm. ^[4]