What is consumer marketing?

Consumer marketing (C2C) is direct promotion of the product by one consumer on the other consumer through mutual interactions. It is a by -product of the evolution of traditional marketing of a business consumer, where the message defining the product changes from the campaign a controlled company to consumer phenomenon. The consumer in consumer marketing is actually becoming a seller of a company whose good or bad product experience can often have more weight with other consumers than the approval of an industry expert. It includes personal interactions between the current customer and the potential customer. The current customer uses his experience with the product to convince a friend, family member, collaborator or even foreigners of product merit. The oral word may take the form of personal recommendations, reviews, accompaniment, recommendations or any osetode to create a "buzz" on the product. Buzz is a holy grail of marketing where the excitement surrounding the product spreads through the publicWE on the swelling of consumer opinion, rather than a direct result of a marketing campaign produced by companies.

with the development of the Internet and the widespread admission of social networks, the marketing of consumers to consumers took over new dimensions. Through many different websites of social networks, consumers are now associated with a global consumersum forum, which resist the traditional geographical boundaries and can be immediately sensitive. Many retail websites have implemented consumer control options for purchased products that make consumers an expression of an opinion on a product that is available to any other consumer who might want to buy it. Consumer marketing between the consumer has expanded to include an inteobsh -based inteobal based on RNET via websites, forums, reviews, blogs, videos and microblogs.

relatively new landscape InterNet and social media for consumer marketing for consumers have become somewhat dangerous for companies. Traditional orally has always been uncontrollable, but was limited by geographical reality. With the development of social networks, the geographical reach of the consumer is unlimited and its positive or negative opinion can be viral at any time. This new paradigm rewards products with positive feedback, but destroys products with negative feedback that cannot be easily erased from the Internet. The impact of social networks on consumer marketing on consumers forced companies to protect against a single consumer whose aberrant or erroneous experience could end up on the top of the product's results, which disproportionately affects the decision -making process of future consumers.