What is the customer's defense?

Customer Advocations are a type of customer support and service that will attract a slightly different approach to communication task and assistance to customers in dealing with questions or concerns that may occur from time to time. As the name suggests, the customer's defense provides a framework for the production or advocating of the Customer case in a certain situation, which provides the customer someone in the organization of the provider, which is focused on the best interests of this customer. This particular approach can significantly change how customers are approached and also influence how the business continues to design and perform various marketing strategies.

In the core of the customer's defense process, it is necessary to actively think what is best for this customer. This is somewhat different from most approaches to customer service, which tends to be reactive. With the traditional customer support services, it is an idea of ​​responding to the need or concern if it is presented by this client. On the other hand, the customer's defense is trying to predict sweatCustomers and concerns before they appear and respond to these problems before they have a chance to influence the customer.

In order to participate in the actual defense of customers, it is necessary to make the interests of the business secondary interest of the customer. Questions about what the customer would think, did, or said in a given situation, are considered to be the highest priorities in designing new products, determining which marketing techniques and strategies are to use, and even in the structuring of business models for the participating companies. The idea is that first the location of the customer is the potential to engage in loyalty marketing, which helps minimize the chances that a competitor who will be able to lure a valuable customer is kept to a minimum.

defending customer defense can also take place when the customer is somehow unpleasant. For example, if there is a key order of goods or services PIt will often have an adverse impact on both the customer's ability to do business and the relationship between the seller and the client. In order to help overcome this situation, the customer advocate would help the creators to understand the enormousness of the customer's inconvenience and what delay in sending and delivery meant in terms of loss to the customer. This creates a situation in which actions can be selected to help minimize the customer's inconvenience as much as possible, and then increase the potential to fix the relationship and keep this customer for a while for a while.