What Is Customer Advocacy?
It is a complementary customer concept that eliminates the traditional customer concept and includes internal personnel in the product customer range. In fact, customers are not subject to identity restrictions. In fact, in addition to enterprises and consumers in the downstream of the supply chain, there is also a relationship between products, services, and ranks, functions, procedures, and processes in various departments within the enterprise. This means that internal employees are also customers, ie internal customers. The concept advocates the establishment of an "internal customer chain"
Internal customer philosophy
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- Chinese name
- Internal customer philosophy
- Category 1
- Customer rank
- Category 2
- Functional customer
- Category 3
- Process customer
- Category 4
- Process customer
- It is a complementary customer concept that eliminates the traditional customer concept and includes internal personnel in the product customer range. In fact, customers are not subject to identity restrictions. In fact, in addition to enterprises and consumers in the downstream of the supply chain, there is also a relationship between products, services, and ranks, functions, procedures, and processes in various departments within the enterprise. This means that internal employees are also customers, ie internal customers. The concept advocates the establishment of an "internal customer chain"
- The core content of the internal customer concept is advocating "internal customer" service
- In the past, the traditional pyramid structure of subordinates serving their bosses was recognized. In recent years, the inverted pyramid structure has been produced. That is to take "customer satisfaction" as the highest value orientation, and "service" as the link mode, front-line employees serve customers, middle managers serve front-line employees, and senior managers serve middle managers. Only when internal customers are satisfied can we better serve external customers. So some people even claim that internal customer service precedes external customer service. This shows that the internal customer concept of the major enterprises and institutions in the city is worth implementing, and its development prospects are broad. [1]