What Is Direct Mail Advertising?

Direct Mail (DM) is the English abbreviation for DM, which refers to a way to create customers by sending personal information through the media of DM. In simple terms, DM is a means of advertising. At present, DM has been adopted by most enterprises as the first choice for business activities. Its low cost and strong pertinence, intimacy and authenticity are favored by business operators.

Direct mail

Direct Mail (abbreviation: DM) means

DM is to promote sales and improve performance to the maximum extent. Its purpose can be summarized as follows:

1. Within a certain period of time, expand turnover and increase gross profit margin.

2. Stabilize the existing customer base and attract new customers to increase passenger flow.

3. Introduce new products, seasonal products or products promoted by the company to stabilize consumer groups.

4. Increase sales of specific products (new products, seasonal products, own products, etc.) to increase per capita consumption.

5. Enhance the corporate image and the company's visibility.

6. Compete with promotional activities organized by the same industry.

7. Stimulate consumers' planned and impulse purchases, and increase shopping mall turnover.

The characteristics of DM newsletter are that direct and fast also has the advantages of low cost and high awareness, which provides a good carrier for businesses to promote their image and products.

Due to the high degree of freedom in design and the wide range of applications of DM, the form of expression has also been diversified.

1.Flyer type

2, this book type

Card type

1,

Direct mail review

DM advertising has developed very rapidly in European and American countries, and it is the second largest media after TV. In Austria, DM has already ranked first in national advertising. In the United States, DM advertising accounts for about 20% of the market share; in Japan, DM advertising also accounts for more than 12%. Direct mail advertising has become a bright spot in the development of the media industry abroad.

However, the share of DM advertising in China's advertising market is only 1%, which indicates that DM advertising has huge room for growth in China.

The specific form of DM in China is mainly DM direct-type newspaper and periodical advertising, which is in its infancy. Even so, DM advertising has developed rapidly due to its advantages of less text interference, strong target targeting, direct delivery methods, large information capacity, free gift reading, and active consumption guidance.

The era of the rapid development of China's DM has arrived: In order to strengthen the management of DM advertising, the State Administration for Industry and Commerce specifically issued the "Measures for the Administration of Print Advertisements" in 2005, which raised the barriers to entry for DM advertising and made the industry more standardized . It is foreseeable that the era of rapid development of China's DM has arrived, and branding, chaining, nationalization and internationalization will become the direction of DM development in the future.

Wide Area Cheng Information has developed rapidly in China's DM direct mail, and its positioning is: Establish China DM direct mail advertising to develop China's DM direct mail business.

Guangyucheng Information has established the company as a professional direct mail advertiser and a comprehensive service provider for DM advertising in China! The goal is to become a leader in China's DM direct mail, and guide China's DM direct mail advertisements toward standardized development, scale development, brand development, chain development, and network development.

Direct mail in China

Since China began to resume the advertising industry, strong media (newspapers, magazines, televisions) have occupied the vast majority of the advertising market. However, the credibility of the DM release link is low, DM media has been stagnated for many years, there is no good foundation, corporate awareness is not in place, and the lack of professional institutions that provide this service, etc. have kept DM in the development stage for many years. Most of the enterprises that can actively use DM to develop their business are some foreign-funded enterprises.

In 2012, nearly 60% of companies across the country recognized DM advertising, and more than 90% of large and small enterprises in Zhejiang Province used business letters to promote their products. And they have taken a clear promotional role. DM as an advertising investment is only 2% of TV media and 10% of newspapers and periodicals, but the operating income has increased by about 30%. Therefore, its input-output comparison is satisfactory to enterprises, and small and medium-sized enterprises are particularly favored and willing to use it.

Therefore, DM has been adopted by most enterprises as the first choice for business activities. Its low cost and strong pertinence, intimacy and authenticity are favored by business operators.